Nulo Fuel Incredible Athletes Strike Gold at Winter Olympics in Milan, Italy

The Milan Cortina Olympic games have just concluded with an unprecedented gold medal outcome for Nulo’s “Fuel Incredible” team of athlete pet parents.

Six gold medals were secured through outstanding performances by speed skater Jordan Stolz who won two golds plus a silver; ice dancers Madison Chock and Evan Bates who landed gold in the figure skating team competition plus a silver; British skeleton racer Matt Weston, who is the first British athlete to gain two golds in a single Winter Olympics; and American freestyle arial skier Alex Ferriera.

“The commitment, dedication and focus required to step up and perform at this level in front of a global audience is evidence to the strength, talent and resilience of these amazing athletes,” said Michael Landa, Founder and CEO of Nulo. “The stories of their incredibly close relationships with their pets as an integral part of their training regimen and personal wellbeing is testimony to us all about the amazing power of pets in our lives.”

Nulo launched an integrated TV advertising and retail marketing campaign around the Winter Olympics, with eleven athlete endorsers joining its “Fuel Incredible” team and designed to build brand awareness while stoking retail partner store traffic. “There is no one better to credibly tell the story behind superior pet nutrition than these incredible athletes, whose performance and achievements are fueled by the same high dietary standards, elite dedication to their sport, and deep love for their pets. said Landa.

Other Nulo team medal winners include Las Vegas Golden Knights and Canadian team hockey player Mitch Marner who won a silver medal, and Canadian women’s hockey team standout Marie Philip-Poulin who also achieved a silver medal.

Landa said the company couldn’t be more proud of all the athletes on their winter Olympics Fuel Incredible team roster, “each of these amazing people exemplify the values and commitments we hold close in our efforts to enhance the health, wellbeing and happiness of pets around the world,” he reported.

Nulo partner, Brenna Huckaby, is competing at the Milano Cortino Winter Paralympics that begin March 6. She’s a three-time Paralympic gold medalist and five-time World Champion in para snowboarding.

(Photos courtesy Nulo)