Non-stop Dogwear, TRAILDOG Events Launch the First Wellness Weekend for Dogs in UK

Non-stop dogwear, a global leader in high-quality performance gear, has partnered with TRAILDOG, organizers of inclusive outdoor events, to launch connect&paws — the first dedicated wellness weekend designed to strengthen the bond between dogs and their humans through shared experiences and trying new activities together.

The sold-out event took place in early July on the Northumberland coast in the UK, bringing together a community of dog lovers to enjoy dog inclusive activities including yoga, sound healing, mantrailing, paddleboarding, beach runs, nature walks and mindfulness sessions.

The program also featured expert-led talks and workshops on canine wellness, including a Q&A with Holly Barker, a renowned canine nutritionist and a talk by Renee McGregor, a leading sports dietician and author.

Attendees also had the opportunity to try out Non-stop dogwear products in real-world scenarios, supported by experts who shared hands-on advice for active and everyday life with dogs.

“Our partnership with Non-stop dogwear to bring the idea of connect&paws to life was a natural fit. The event had such a lovely, supportive atmosphere and it was amazing to see so many dogs and their humans connecting through new shared experiences. It was also a great opportunity to see Non-stop’s gear in action, supporting movement and connection throughout the weekend. We’re excited about what’s possible when brands come together around a shared purpose. We can’t wait to see what 2026 brings,” said Katie Kirkup, founder of TRAILDOG Events.

“With connect&paws, we set out to create an experiential event where our passion for inspiring active living meets with the everyday moments that strengthen the bond between dogs and their humans. Partnering with TRAILDOG made perfect sense. Their mission to create inclusive outdoor adventures aligns closely with our commitment to high-quality gear that supports active and healthy lifestyles. Together, we want to make a meaningful impact by creating shared experiences that bring people and dogs closer,” added Tonje Wahl Evensen, CEO of Non-stop dogwear.

For retailers and partners, events like this highlight a growing shift in the pet market: consumers are increasingly seeking experiences that align with their lifestyles, values, and relationships they have with their pets.