Made in America: Natural Cravings Values the Trust of its Pet Customers

Glenn Polyn//February 29, 2024//

Made in America: Natural Cravings Values the Trust of its Pet Customers

Glenn Polyn //February 29, 2024//

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There’s no question that consumers feel a sense of confidence when they purchase pet products that are U.S.-sourced and/or American-made. After all, products that are Made in the U.S.A. meet their high standards of quality and safety. What does it mean for pet brands like Natural Cravings, which have to meet those lofty standards?

Pet Age recently spoke with Lucy Calamari Caprez, marketing director, to learn about her brand’s products, which are proudly made in America.


To what do you attribute to the longevity of Natural Cravings?

The enduring success of Natural Cravings USA can be attributed to a fundamental principle: there is no plan B. From the inception of our venture, we were resolute in our belief that prioritizing quality could make a significant difference. This unwavering commitment to excellence has been a cornerstone of our journey.

In the dynamic world of business, Natural Cravings has weathered numerous challenges by placing immense faith in people. This includes both our dedicated workforce and the discerning customers who choose our brand. A distinctive program underscores our commitment to our employees, allowing those who stay with us for over a year to have their schooling expenses covered. This not only fosters loyalty but also invests in the personal and professional growth of our team.

Our resilience is further fortified by the relentless pursuit of product excellence. Natural Cravings spares no effort in maintaining the highest standards for our treats and chews. We understand that satisfied customers are the lifeblood of any business, and as such, we continuously strive to deliver products that resonate with their preferences. The longevity of our brand is intrinsically linked to the quality we provide, creating a bond of trust with our valued patrons.


Adaptability is another key element of our success story. In an era dominated by the digital landscape, Natural Cravings embraces change and remains at the forefront of industry trends. Recognizing the importance of accessibility, we have implemented features such as online ordering, and catering to customers who may not have the luxury of visiting local stores. This forward-thinking approach ensures that we stay relevant and connected with our diverse customer base.


What makes a dog treat a Natural Cravings dog treat?

When it comes to defining a Natural Cravings dog treat, the emphasis is on purity, transparency, and safety. Our treats are proudly 100 percent made, sourced and processed in the U.S.A. This commitment serves as a guarantee to pet owners that every treat originates from American pastures, undergoes local processing and is packaged with meticulous care. By eliminating the uncertainties associated with products processed in distant locations, we provide peace of mind to pet owners concerned about spoilage or potential health risks.

A distinguishing factor in our dog treats is the emphasis on single or limited ingredients. This meticulous approach ensures that our treats are not only packed with nutrition but also boast enhanced digestibility. The choice of healthy flavor options caters to the diverse tastes of dogs, and our Longlastics chews, in particular, surpass the digestibility of dry dog food, enhancing the overall well-being of our furry companions.


What exciting developments can retailers expect from Natural Cravings this year?

Looking ahead, Natural Cravings has exciting plans for the upcoming year, particularly in the realm of wholesale. While wholesale has always been a part of our business, we are intensifying our focus in this area. This strategic shift aims to empower other companies to offer their customers the wholesome, natural chews that dogs adore.

Adding to the excitement, Natural Cravings is poised to revolutionize the pet food industry with an upcoming surprise for our cherished customers. As part of our commitment to providing top-tier nutrition for pets, we are thrilled to announce the launch of a new line of raw and gently cooked food. This groundbreaking addition to our product range is scheduled for later this year, and it promises to redefine the standard for canine nutrition.

The cornerstone of this new line will be the inclusion of grass-fed beef and free-range turkey flavors, carefully selected to offer a diverse and delectable culinary experience for dogs. By incorporating these premium protein sources, we aim to elevate the palatability of our raw food while ensuring a wholesome and satisfying meal for your furry companions.

With innovation, commitment to quality, and a focus on the future, Natural Cravings continues to thrive and evolve in the ever-changing landscape of the pet industry.