The blanket term “CBD” has become an everyday word in the pet industry, yet most of us know little about phyto-compounds or the incredible benefits that they offer to pets.
Let’s simplify the complexities and transform the thought process from this CBD buzz phrase to a deeper understanding of broader cannabis components and why they should be unified as an active ingredient into pet wellness routines. The modern cannabis consumer base is seeking safe, effective and targeted results from these new product innovations. At the forefront is building a stronger customer trust, and that begins with education.
First we must focus on the two most important compounds relating to new pet innovations today: CBD and CBG. The most asked questions that I aim to answer for you are: What are the benefits? Are they safe? What is the benefit of combining them with other effective active ingredients as a holistic approach to balanced pet health?
BENEFITS OF CBD AND CBG
CBD has become wildly popular over the past several years, and it’s no secret why. There is both scientific and anecdotal evidence that CBD can help reduce anxiety, support pain management, maintain a healthy inflammatory response and much more.
CBG is a less known, but powerful compound, and generally referred to as the “mother of all cannabinoids” in expert circles. Researchers have studied CBG’s neuroprotective properties and found that it may help protect against nerve damage by maintaining a normal inflammatory response, and by supporting antioxidant defense systems. It has also been identified to support normal bladder control, healthy digestion and has antibacterial properties. As research moves forward, it’s safe to say more will be revealed about CBG.
ARE CBD AND CBG SAFE?
The National Animal Supplement Council (NASC) has recently completed a robust, long term safety study in canines for CBD, CBG, CBDA, CBGA and a control group. The study, conducted over 3.5 months with 32 dogs is the first of its kind, and is currently being submitted for peer review and publication. The study specifically focused on the liver, which has been a primary concern expressed by the FDA, and the results were positive.
“We firmly believe the results of the study will be very helpful to the FDA as they consider a responsible path forward to allow these beneficial products for companion animals, provided they are marketed responsibly,” said Bill Bookout, NASC president. “Further, we think it is important to point out that no animals were sacrificed or harmed in the study demonstrating these substances pose low risk to the dogs.”
A FUNCTIONAL WELLNESS HERO
Marrying CBD and/or CBG (for body homeostasis) to other nutraceuticals creates synergy, due to the multiple ingredients working simultaneously to deliver elevated health benefits.
All mammals have an endocannabinoid system (ECS) that regulates many of the body’s important functions: Inflammatory/immune response, pain control, sleep, temperature, appetite and learning/focus. These functions all contribute to homeostasis, which refers to stability of your internal environment. CBD and CBG are similar chemically to the natural endocannabinoids produced by the body, and work within the ECS network if there is a deficiency, ultimately contributing to balanced health or homeostasis.
To achieve both balanced and targeted wellness in tandem, cannabinoids and other actives can work well together as a holistic approach to optimal pet health. For example, CBD and/or CBG may help support pain control for a dog with joint issues, but it doesn’t participate in supporting the actual structure of the joint. Blending CBD and/or CBG with green lipped mussel (naturally high in chondroitin sulphate and glycosaminoglycans) can help produce a synergistic result by simultaneously addressing pain, balance and structure.
Pets are constantly struggling with allergies whether it is physical or seasonal triggers. CBD and/or CBG can support a healthy immune system, but it doesn’t act as an actual antihistamine. Formulating CBD/CBG with an active such as quercetin, can target both immune support and help stabilize cells that produce histamines. This balance can apply to most common issues in pets today including joint, digestion, allergy, bladder and more.
Independent retailers and distributors should keep an eye out for companies who are responsibly and competently formulating effective products that incorporate CBD and/or CBG into their active ingredient panels. These incredible compounds are much more than a buzz phrase, they are a key attribute to functional wellness products that champion optimum pet health. When it comes to product selection, be an educated business and keep in mind that you want to buy and sell high-quality CBD/CBG products from reputable companies who transparently disclose ingredients, backed up by raw material and third-party independent labs.
Christy Love is the co-founder of Super Snouts and is the chief visionary officer for Antelope Pets. She has dedicated the last 28 years of her career to independent pet retail and elevated, result-driven pet product manufacturing.