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Industry News Page: 2

Featured: Influencer Culture: Examining the Value of Social Media Pet Celebrities

The popularity of pet influencers on Instagram and TikTok, to name just a few social media platforms, reflects the recent and growing importance of the pet industry. These companion animals captivate audiences with their endearing antics and irresistible personalities, turning them into #InstaFamous celebrities. But what impact do these adorable influencers have on the pet […]

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One Fur All Welcomes David Nehdar as Sales Director to Drive Expansion Efforts

Pet House by One Fur All, the premier brand for freshening pet-loving homes, has announced the appointment of David Nehdar as sales director. This strategic hire marks a pivotal moment for the company as it aims to strengthen its sales team and expand its market presence. Nehdar joins One Fur All with extensive experience in […] Read More →

Tye Joins WPA as Content Manager to Oversee SUPERZOO, GROOM’D Educational Programs

The World Pet Association (WPA), the organization behind North America’s largest pet industry trade show, SUPERZOO, recently announced the addition of Christen Tye as the new content manager. Tye brings over a decade of expertise in orchestrating comprehensive educational programs for the industry’s foremost trade shows, making her a valuable asset to the WPA team. “We are delighted […] Read More →

Pets Global Brand Zignature, K-9 Skate Academy Present First Annual World K9 Sk8 Competition

Zignature, a premium dog food brand of Pets Global, Inc., known for its limited-ingredient formulas, announces its title sponsorship of the K-9 Skate Academy’s first annual World K9 Sk8 Competition. The X Games-style event will feature competing skateboarding dogs and a Guinness World Record attempt, and will take place Sunday, August 18, 2024 at McKenna Volkswagen […] Read More →