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Industry News Page: 4
Wellness Pet Company, a leader in pet nutrition for over 25 years, welcomes Jessica Gorbet as vice president of legal and Mark House as vice president of information technology (IT). With extensive experience supporting global operations, strategic planning, risk management and counsel, Gorbet and House join Wellness Pet in crucial senior leadership roles to foster legal […]
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How the Best Places to Work List Will Help Your Pet Brand Gain Industry Recognition
For the third consecutive year, Pet Age will be recognizing the Best Places to Work in the Pet Industry, a program for companies that enables them to benchmark their organization, learn more about their employees and stand out in their communities as one of the best places to work. In a world of shrinking margins […] Read More →
Furvor Celebrates 1st Anniversary with Product Line Expansion, Retail Partnership
Furvor, a leading pet bone broth nutrition brand, recently celebrating its first anniversary by launching its first national retail partnership with SCHEELS. Founded in 1902, SCHEELS is a destination sporting goods store with nearly 40 locations in the U.S.A. Founder Kevin Bauer commented on the pet brand’s first-year success. “My teenage son and I started […] Read More →
Sustainable Brand Relationships: Why it’s Time to Humanize Pet Food Marketing
Let’s face it, times have changed. How people relate to your brand is now fundamentally the same thing as relating to another person. This is happening because sustainable brand relationships are built on a foundation of admiration and trust. It presents an opportunity for pet brands to achieve “transcendence” – a glorious condition where people […] Read More →
