February 12, 2018

As I put this letter together, we are making our final plans to attend next week’s Pet Industry Leadership Conference, an invaluable joint venture by the Pet Industry Distributors Association, American Pet Products Association, Pet Industry Joint Advisory Council and World Pet Association. The annual event, which will be attended by more than 300 of the industry’s leaders, addresses the critical issues facing businesses and offers insight to help them grow and succeed in the industry.

There are many words that can describe the pet industry, but the one that currently comes to mind is “busy.”

There’s never a dull moment, and pausing to catch one’s breath could result in missing a golden opportunity. It’s an industry that, like my beloved New York City, never sleeps. Our field is alive with activity seven days a week, and not a day goes by without a company acquisition, leadership change, regulatory update, new product hitting the market, trade show and conference or (unfortunately) recall.

Pet Age covers every area of the industry and takes pride in the fact that every issue is comprised of news, features, profiles, monthly columns, photo galleries and product listings. We strive to be entertaining and informative, but always useful.

In issues such as this one, the theme of which celebrates Pet Dental Month, we give extra attention to health-related topics. Colleen Murphy’s cover story gives an in-depth report on the pressing subject of dental care for pets. Health is also the subject of Eric Stenson’s article in our Natural Trends and Products section, as he describes how companies are manufacturing household cleaning products that are appropriate for pets that are sensitive to chemicals.

Don’t miss the second installment of our Pet of the Month profile, and this month we off er care guidelines and essential products for retailers to carry for guinea pig owners. And if you’ve attended any reptile show in 2017, you’ve noticed that invertebrates are quickly rising in popularity with pet owners. John Mack explains how these crawly critters are presenting retailers with an exciting and growing revenue source.

There is plenty of fascinating content for you to explore, including cat supplements, aquatic lighting and wild bird products. And be sure to examine the profiles on Big Easy Petshop, Vee Enterprises and Michelle Higdon of Jones Naturals. If you enjoy this month’s content as much as we delighted in putting it together for you, then we did our job. Enjoy!

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