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Fluff & Tuff Announces 2018 Holiday Charity Toy: Nicholas Bear


August 15, 2018

In the spirit of giving back, Fluff & Tuff announced its 2018 Holiday Charity Toy: Nicholas Bear.

For the holiday season, Fluff & Tuff designs a unique, limited edition Holiday Charity Toy and donates 100 percent of the profits to animal related charities. New this year, the Fluff & Tuff team engaged its social media audience for suggestions of animal rescues to receive donations. Within 48 hours, people posted more than 1,000 suggestions. The 2018 Charity Toy donation recipients, drawn at random by owner Ellen Lawson, are Friends to the Forlorn, Lost Dogs of Illinois and Heinz57 Pet Rescue & Transport.

“When we launched our first Holiday Charity Toy five years ago, our goal was to focus on smaller organizations in which our donations would make a significant impact. By reaching out to our social media followers, we were better able to connect with local charities and were thrilled with the number of suggestions,” Lawson said.

Nicholas Bear and the additional 2018 holiday toys, Reggie Reindeer and two Candy Cane sizes, will be available on September 1. Retailers now have the option to order Fluff & Tuff toys online.

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