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Editor’s Select: Products Setting the Gold Standard in the Pet Industry

Glenn Polyn//January 1, 2024//

Editor’s Select: Products Setting the Gold Standard in the Pet Industry

Glenn Polyn //January 1, 2024//

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Nearly two-thirds of U.S. households, or 86.9 million, have at least one pet, according to the American Pet Products Association. Each and every one of those companion animals depends on the pet care industry for their daily needs.

However, Pet Age also realizes the immense impact those pet parents have on the pet care industry, and why the top products deserve to be recognized among the entire spectrum of pet sectors, from aquatic livestock to reptiles and herps.

This is what inspired Pet Age to create its Editor’s Select program, the mission of which is to honor innovation and recognize excellence, hard work and achievement in a wide range of pet care categories, including Apparel, Beds, Grooming, Cleaning, Health, Food, Treats and more. It’s important to know that Editor’s Select is not a nomination-based program, and the following selections are based on observations at trade shows, in pet shops and during first-hand experiences as a pet parent.

Among the brands whose products are being recognized is San Francisco Bay Brand (SFBB), which has provided all-natural frozen foods for tropical fish since 1934. Its commitment to providing nutritious and natural diets for aquatic species has made it a favorite among aquarists and their fishes.

“SFBB’s frozen brine shrimp are a popular and nutritious option for feeding freshwater and marine fish and invertebrates due to being readily recognized as prey, promoting vibrant colors, high energy levels and being digested quickly, thus improving water quality,” said Jason Oneppo, the research and development manager for SFBB.

Another brand with a product in this year’s Editor’s Select program is Farmina, the Italy-based brand that prides itself on delivering innovative and scientifically proven nutritional solutions. According to Josh Wasserman, senior marketing manager at Farmina, its N&D Ancestral Grain range stands as a testament to his company’s unwavering commitment to pet health and wellness.

“Farmina’s Italian heritage inspired the N&D Ancestral Grain range by carefully combining low glycemic index Ancestral Grains, Spelt and Oats, an integral part of the Mediterranean diet, with the highest quality cuts of meat,” noted Wasserman. “This line features an industry-leading 90 percent of the protein from animal origins. Our diets have undergone comprehensive clinical testing through cruelty-free research, affirming their low glycemic index. This unique attribute plays a pivotal role in controlling glycemic levels in pets, aiding in preventing diabetes and obesity.”

Tall Tails, which has been helping pets remain comfortable and happy since 1933, and GURU Pet, launched last year by industry veterans JJ and Amy Stone, are two companies with vastly different histories; however, both are being recognized as leaders in the Dog Toys categories.

“Tall Tails toys are well received by independent pet retailers because of the quality, look, feel and assortment,” said George Barton, director of marketing at Tall Tails. “The Tall Tails Yeti is designed with Real Feel Fabric, specially selected high-pile fabric that recreates the comforting feeling of a puppy cuddling with its litter and mother. Pet parents will have no shortage of photo opportunities as their dog carries the Yeti around the house, snuggles up with it for naptime or tosses it around during play.”

“GURU toys are designed for dogs, to satisfy their natural instincts, keeping them engaged and content,” noted Amy Stone. “GURU’s Soft Scents is a patent-pending innovative plush+ toy that simultaneously addresses a dog’s two strongest senses, sound and smell. What makes these plush toys truly unique is that the squeaker is custom made with Chew Pro, which is our ultra-durable, non-toxic thermoplastic rubber designed specifically for tough chew sessions.”

Meanwhile, Stella & Chewy’s is a brand that can be found in two categories, one for Cat Food and the other for Dog Food.

“Stella & Chewy’s offers a range of minimally processed premium pet food founded on raw, real love for both dogs and cats, which is why we’re committed to offering a wide variety of different products with delicious, best-in-class nutrition that pets love,” stated Rob Nelson, VP of brand marketing. “Stella & Chewy’s Freeze-Dried Raw Dinner Morsels offer 100 percent complete and balanced nutrition for kittens and adult cats, and our Freeze-Dried Raw Dinner Patties offer high-quality nutrition formulated to mirror a dog’s ancestral diet. We never use artificial preservatives, colors or flavors, and the meat, poultry and fish we use never contain added hormones or antibiotics, so pet parents can trust that by feeding their dog or cat Stella & Chewy’s, they’re providing their pets with only the good stuff.”

Pet Age hopes that these products can be found in your pet shop or, if not, that you consider adding them to your store shelves. With that, enjoy the products being honored as the top offerings in the 40+ categories of pet categories that comprise the 2024 Editor’s Select program.

 

AQUATIC – ACCESSORIES

Fluval

Stratum

www.fluvalaquatics.com

 

 

EcoTech Marine

VorTech QuietDrive Pump

www.ecotechmarine.com

 

 

Marineland

Contour Desktop Kit

www.marineland.com

 

 

AQUATIC – FOOD

SFBB

Brine Shrimp

www.sfbb.com

 

Tetra

BettaMin

www.tetra-fish.com

 

Aqueon

Nutrinsect

www.aqueon.com

 

 

AQUATIC – HEALTH

API

Perfect Start

www.apifishcare.com

 

 Aqueon

Pure Betta Beads

www.aqueon.com

 

Blue Shark

Paradigm

www.bluesharkjourney.com

 

 

BIRD – ACCESSORIES

Kaytee

EZ Care Pet Bird T-Stand

www.kaytee.com

 

 Wyld’s Windgom

PerchPal

www.perchpal.net

 

 Prevue Pet

Flight Cage

www.prevuepet.com

  

 

BIRD – FOOD 

ZuPreem

Essential Nutrition

www.zupreem.com

 

Volkman

Featherglow

www.volkmanpet.com

 

Sunseed

Vita Prima

www.vitakraftsunseed.com

 

 

BIRD – HEALTH

ZYMOX

Avian Care

www.zymox.com

 

Zoo Med

Avian Electrolyte

www.zoomed.com

 

Versele-Laga

Oropharma

www.versele-lage.com

 

  

CAT – BEDS

Distinctly Himalayan

Karma Cat Cave

www.dharmadogkarmacat.com

 

Zee.Dog

Cat Bed

www.zeedog.com

 

Hagen

Catit Fluffy Bed

www.catit.us

 

 

CAT – BOWLS/FEEDERS

Hagen

Catit PIXI Fountains

www.catit.us

 

PetSafe

Creekside Ceramic Pet Fountains

www.petsafe.com

 

Messy Mutts

Messy Cats Silicone Feeders

www.messymutts.ca

 

 

CAT – FOOD (KIBBLE)

Hill’s Pet Nutrition

Science Diet Indoor

www.hillspet.com

 

Wellness Pet Food

Wellness Complete Health

www.wellnesspetfood.com

 

Royal Canin

Fit & Active Cat Food

www.royalcanin.com

 

 

CAT – FOOD (RAW/FREEZE-DRIED/AIR-DRIED)

Instinct Pet Food

Instinct Raw

www.instinctpetfood.com

 

Stella Chewy’s

Freeze-Dried Raw Dinner Morsels

www.stellaandchewys.com

 

Primal Pet Foods

Freeze-Dried Nuggets

www.primalpetfoods.com

 

CAT – FOOD (WET)

Merrick Pet Care

Purrfect Bistro

www.merrickpetcare.com

 

Fromm Family Pet Food

Gold Cans

www.frommfamily.com

 

Tiki Pets

Tiki Cat After Dark

www.tikipets.com

 

 

CAT – HEALTH  

Purina

Pro Plan FortiFlora

www.purina.com

 

Pure & Natural Pet

Ear Cleansing System

www.pureandnaturalpet.com

 

Vetriscience

Vetri Lysine Plus

www.vetriscience.com

 

 

CAT – LITTER

Dr. Elsey’s

Ultra Cat Litter

www.drelseys.com

 

Healthy Pet

ökocat

www.healthy-pet.com

 

Kent Pet Group

World’s Best Cat Litter Multiple Cat

www.worldsbestcatlitter.com

 

 

CAT – TOYS

Vee Enterprises

PURRfect Cat Toys

www.veeenterprises.com

 

Distinctly Himalayan

Karma Cat Sushi

www.dharmadogkarmacat.com

 

Yeowww! Catnip

Chi-CAT-a Banana Catnip Toys

www.duckyworld.com

 

 

CAT – TREATS (CRUNCHY) 

This & That

Crack Nip

www.thisandthatcanineco.com

 

NutriSource Pet Foods

Crunchy Cat Treats

www.nutrisourcepetfoods.com

 

 Nulo Pet Food

Crunchy Cat Treats

www.nulo.com

 

 

CAT – TREATS (FREEZE-DRIED/AIR-DRIED)

Vital Essentials

Freeze-Dried Minnows

www.vitalessentialsraw.com

 

PureBites

Freeze-Dried Cat Treats

www.purebites.com

 

Icelandic+

Air-Dried Fish Cat Treats

www.icelandicplus.com

 

 

CAT – TREATS (LICKABLES) 

INABA Foods

CHURU Creamy Treats

www.inabafoods.com

 

TEMPTATIONS

Purrrr-ee

www.temptationstreats.com

 

Solid Gold Pets

SeaMeal Squeeze

www.solidgoldpet.com

 

 

CAT – TREATS (SOFT/CHEWY) 

NPIC

Get Naked Biteables

www.npicpet.com 

Tiki Pets

Tiki Cat Soft & Chewy

www.tikipets.com

 

INABA Foods

Churu Bites

www.inabafoods.com

 

 

DOG – APPAREL

GF PET

Elasto-fit Reversible Raincoat

www.gfpet.com

 

Royal Animals

NYPD/NYFD Collection

www.royalanimals.com

 

Canada Pooch

Alaskan Army Parka

www.canadapooch.com

 

 

DOG – BEDS

Bowsers

Canopy Bed

www.boswers.com

 

Arlee

Chew Shield Dog Bed

www.arleepet.com

 

Petmate

SnooZZy Couch Bed

www.petmate.com

 

 

DOG – BOWLS/FEEDERS

Indipets

SuperMax Bowl

www.indipets.us

 

SodaPup

Slow Feeder Bowls

www.sodapup.com

 

PetRageous Designs

Marble Stoneware Bowl

www.petrageousdesigns.com

 

 

DOG – FOOD (AIR DRIED)

ZIWI

ZIWI Peak

us.ziwipets.com

 

Badlands Ranch

Superfood Complete

www.badlandsranch.com

 

New Zealand Natural Pet Food

Woof

www.nznaturalpetfood.com

 

 

DOG – FOOD (FREEZE-DRIED/RAW)

Stella & Chewy’s

Freeze-Dried Raw Dinner

www.stellaandchewys.com

 

Nulo

FreeStyle Freeze-Dried Raw

www.nulo.com

 

 

Vital Essentials

Freeze-Dried Entrees

www.vitalessentialsraw.com

 

 

DOG – FOOD (KIBBLE)

Farmina Pet Foods

N&D Ancestral Grain

www.farmina.com

 

SquarePet

Veterinarian Formulated Solutions (VFS)  

www.mysquarepet.com

 

Annamaet Petfoods

Grain-Free

www.annamaet.com

 

 

DOG – FOOD (WET)

Fromm Family Pet Food

Diner Cans

www.frommfamily.com

 

Open Farm

Rustic Stew

www.openfarmpet.com

 

Petcurean

Go! Solutions Cartons

www.go-solutions.com

 

 

DOG – GROOMING

Pure and Natural Pet

USDA Organic

www.pureandnaturalpet.com

 

GLO-MARR

Kenic Retro

www.glomarr.com

 

ALZOO

Concentrated Shampoo Bundle

www.alzoo-vet.com

 

 

DOG – HEALTH

Pets Best Life

Yummy Combs

www.petsbestlife.com

 

Ultimate Pet Nutrition

Nutra Thrive

www.ultimatepetnutrition.com

 

Vetericyn Animal Wellness

Vetericyn Plus

www.vetericyn.com

 

 

DOG – LEASHES/COLLARS/HARNESSES

COLLAR Company

Evolutor

www.collar.com

 

MyFamily USA

No Pull Leash

www.myfamily.us

 

Leather Broth3ers

Luxe Leather

www.leatherbrothers.com

 

 

DOG – TOYS (CHEW/ENGAGEMENT TOYS)

SodaPup

Ultra Durable Nylon Chew Toys

www.sodapup.com

 

Zee.Dog

2-in-1 Toys

www.zeedog.com

 

West Paw

Seaflex Toys

www.westpaw.com

 

 

DOG – TOYS (PLUSH TOYS)

Tall Tails

Yeti With Squeaker

www.talltailsdog.com

 

Patchwork Pet

Snuggler

www.patchworkpet.com

 

GURU Pet Company

Soft Scents

www.gurupetcompany.com

 

 

DOG – TREATS (BAKED/CRUNCHY)

K9 Granola Factory

Gourmet Donuts

www.k9granolafactory.com

 

Einstein Pets

Everydays Collection

www.einsteinpets.com

 

Nature’s Animals

Gourmet Select Organic Biscuits

www.naturesanimals.com

 

 

DOG – TREATS (BODY PART/CHEWS)

Barking Buddha Pet

Longlastics

www.barkingbuddhapet.com

 

Jones Natural Chews

Windees

www.jonesnaturalchews.com

 

Natural Farm

Stuffed Collagen Sticks

www.naturalfarmpet.com

 

 

DOG – TREATS (FREEZE-DRIED/AIR-DRIED/DEHYDRATED)

Dr. Marty Pets

Air-Dried Cod

www.drmartypets.com

 

Kennelmaster Foods

Chips Naturals Originals

www.chipsnaturals.com

 

Mika & Sammy’s

Dehydrated Jerky

www.mikaandsammys.com

 

 

DOG – TREATS (SOFT/CHEWY)

Fromm Family Pet Food

Tenderollies

www.frommfamily.com

                                                            

Jiminy’s

Chewy Cricket Treats

www.jiminys.com

 

Polkadog

Wonder Nuggets

www.polkadog.com

 

 

GENERAL – FLEA & TICK

ALZOO

Plant-Based Flea &Tick

www.alzoo-vet.com

 

Earth Animal

Nature’s Protection

www.earthanimal.com

 

Vet’s Best

Flea + Tick

www.vetsbest.com

 

 

GENERAL – STAIN CLEANING

Best Shot

256 Disinfectant

www.bestshotpet.com

 

Skout’s Honor

Stain& Odor Remover

www.skoutshonor.com

 

Wee Away

X2 Ultra Concentrated

www.weeaway.com

 

 

REPTILE – ACCESSORIES

ZILLA

Habitat Accessory Kits

www.zillarules.com

 

Zoo Med

ReptiHabitat Kits

www.zoomed.com

 

Exo Terra

Hides

www.exo-terra.com

 

 

REPTILE – FOOD

Timberline

Vita-Bugs

www.timberlinefresh.com

 

ZILLA

Reptile Munchies

www.zillarules.com

 

Hikari

Herptile

www.hikariusa.com

 

 

REPTILE – HEALTH

JurassiPet

JurrasiVite

www.jurassipet.com

 

Repashy

Mineral Supplements

www.repashy.com

 

Fluker’s

Repta Calcium

www.flukerfarms.com

 

 

SMALL ANIMAL – ACCESSORIES

Happy Habitats

Halo

www.happyhabitats.net

 

Healthy Pet

carefresh

www.healthy-pet.com

 

Oxbow

Enriched Life Multi-Level Habitat

www.oxbowanimalhealth.com

 

 

SMALL ANIMAL – FOOD

Supreme Petfoods

Science Selective Rabbit Range

www.supremepetfoods.us

 

Sunseed

Vita Prima

www.vitakraftsunseed.com

 

Kaytee

Food from the Wild

www.kaytee.com

 

 

SMALL ANIMAL – HEALTH PRODUCTS

NPIC

N-Bone Ferret Chew Sticks

www.npicpet.com

 

ZYMOX

Small Animal & Exotic

www.zymox.com

 

Sunseed

Vita Prima Sun Drops

www.vitakraftsunseed.com

 

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