Sign In
Free Newsletter
Fine Feline: Stay-At-Home Pet Parents are Influencing Cat Trends
When work from home began amidst the COVID-19 pandemic, many cat parents found themselves increasingly aware of their pet’s habits. The humanization trend continues to dominate the market with clever marketing that targets cat parent’s demands. The growing understanding of cat nutrition and well-being means the industry has been pressured to offer transparency in […]
The Right Stuff: Brands Break Down Hemp-CBD Market
Cannabidiol (CBD) is just one of the over 150 phytocannabinoids found in the Cannabis Sativa plant. Using CBD for its health benefits is one of the most energized wellness trends happening today thanks to more robust data, better knowledge and changing laws that have facilitated CBD’s wellness potential. Of course, pet lovers want to share […]
Pet Food Brands Take Different Routes to Meet Nutritional Needs
According to Pet Food Institute (PFI), which has been representing pet food manufacturers since 1958, the science of pet nutrition originated in the late 1800s, which continued to evolve throughout the 20th century. In the 1980s, the U.S. National Academy of Sciences’ National Research Council published the nutritional requirements for dogs and cats, updating the […]
Pampered Pooch: Grooming’s Important Role in Pet Health
If these past two years have taught us anything, it’s that the pet industry is a resilient one. Multiple sectors of the industry, including grooming, have seen a positive effect from the pandemic. The increase in pet adoptions – the 2021-2022 APPA National Pet Owners Survey reported that 70 percent of U.S. households own a pet, which is up from […]
Bringing Home Baby: Responding to Customer Puppy, Kitten Needs
Bringing home a new puppy or kitten is an exciting time for your customers. Hopefully, they’ll start shopping for food and supplies before the new baby arrives, but if they don’t, they’ll likely need even more help with last-minute shopping. You can help reduce the stress of this busy time by making the shopping process as easy as […]
Canine Care: Brands Deliver Quality Dog Products to Consumers
The pet industry has benefited from the increased spending by today’s pet-owning consumers. In fact, 35 percent of pet owners state they spent more on their pet/pet supplies — including food, wellness-related products and other pet care items — in the last 12 months than in the preceding year, according to the 2021-2022 American Pet […]
Golden Years: Brands Offer Health-Oriented Products for Aging Pets
As companion animals, especially dogs and cats, get older, their care requirements change. Their dietary needs may change, which results in different foods or supplements, and they might even require special assistive devices. The number of companion cats over the age of 10 has increased by 15 percent over the past decade, according to VCA […]
Puppies 101: What You Need to Know About Puppy Products
Getting a puppy for the first time is an exciting, new adventure. Puppies are undoubtedly adorable, but require a certain level of care in order to thrive as they grow. Luckily innovative products exist and retailers are able to offer solutions to first time dog owners to help a dog live a long, healthy life. […]
Knowledge is Key to Succeeding in Cannabidiol (CBD) Category
By now, most members of the pet care community know the basics about cannabidiol (CBD), which is one of 120+ naturally occurring phytocannabinoids that is found in the hemp plant. CBD products from hemp can contain miniscule traces of tetrahydrocannabinol (THC), the psychoactive compound, and therefore is not mind altering and doesn’t make the subject […]
Pet Parents Embrace Functional Apparel, Holiday Costumes
As the summer is slowly coming to an end, many pet parents are gearing up for cooler weather and fall fashion. The change in season means potentially dangerous weather that can cause issues for companion animals. However, the fall season also means it’s time for celebration. With a little luck, pet parents will be spending […]
Premium Nutrition, Species-Specific Diets Drive Pet Food Sales
It’s no secret the pet industry is thriving despite the global pandemic, having reached a milestone in 2020 by exceeding $100 billion in U.S. sales. In the beginning of 2020, panic buying sent people running to the stores to stock up on food and supplies for themselves, as well as their pets. Barren shelves and […]
Treasured Pet Treats: Quality, Innovations Attract Consumer Attention
Treats are terrific. They enhance the human-animal bond and enable pet parents to express their love for their beloved dog, cat, critter, bird. Every pet has a treat that gets it excited with anticipation at just the thought of devouring the delicious snack. For retailers, treats are typically the No. 2 category – behind food […]
