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Total Pet

Featured: Premium Products Will Make Your Store a Luxury Shopping Destination

The continually growing pet industry does everything to produce new market trends and capitalize on pet owners’ dedication to their furry friends. By ensuring that you’re always familiar with the most recent shifts in the industry, you can be sure that you are always meeting the needs of your customers who want to spoil their […]

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Consumer Loyalty: Brands Cite Factors in Gaining Pet Parent Trust

When it comes to business, you must gain your customers’ trust if you want your pet brand to prosper. That’s simply common sense. After all, a vast majority of consumers rate a pet brand’s trustworthiness as being an important factor in their purchasing decisions. Therefore, it should come as no surprise that losing the trust […] Read More →

Nurture a Dog’s Inner Beast With These Fun, Fashionable Accessories

Accessories are a unique category within the pet industry. The range of products allows for owners to express their personal style and their dog’s personality — whether it be through bowls, leashes, collars, harnesses, toys or clothing — while also fostering the human-animal bond. Humanization remains a dominating trend in the pet space, as people […] Read More →

Healthy Aging: Mature Pets Benefit From Senior-Specific Products

According to the American Veterinary Medical Association, cats and small dogs are generally considered geriatric at the age of 7 years old. Larger breed dogs tend to have shorter life spans and are considered geriatric when they are approximately 6 years old. When a pet gets older, there are physical side effects as well as […] Read More →

Dog Food & Treats: Satisfy Their Appetite While Boosting Your Sales

The year 2022 started with consumers feeling the pain of rising prices among pet products. The January 2022 survey of pet owners by Packaged Facts reported that 20 percent of pet parents were facing “significant challenges” from the rising cost of pet food. In addition, a 2022 survey of over 1,000 U.S. dog parents by […] Read More →

The Paw Print: More Pet Brands Making Sustainability Pledge

Known in the booming backyard chicken market for its sustainable insect-based pet food, Grubbly Farms announced in March it was entering the dog treat market. Rather than using traditional protein that is unsustainable and often causes allergic reactions, Grubbly introduced Vroomies, a hypoallergenic and easily digestible dog snack made with farm-fresh vegetables and grub protein. Like the company’s other sustainable […] Read More →

High Fashion: Pet Lovers Are Excited Over Luxury Pet Apparel

When the American Pet Products Association (APPA) released its 2021-2022 National Pet Owners Survey, the data revealed several important trends, including one that was an important factor during COVID: APPA’s survey noted that approximately 73 percent of pet owners agreed that pets bring family members closer together. For many Americans, the humanization of pets has moved […] Read More →

‘Tis The Season to Start Planning Holiday Pet Product Offerings

It’s well known that there’s been a sizeable increase in pet ownership in the United States, and with more people working from home, they are presented with an abundance of time to interact and play with their pets. That also means a stronger desire to spoil these companion animals. With the upcoming fall and winter […] Read More →

Pet Product Innovations Keep Companion Animals Healthy

The pet care industry, which hit a record $123 billion in sales in 2021, is projected to grow to $275 billion by 2023, according to Morgan Stanley. The increase in spending will be driven by new pet ownership, says a recent AlphaWise survey that showed almost two-thirds of 18-to-34-year-olds plan to get a pet in […] Read More →

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Digital Guide

CBD Trends

This digital guide provides valuable information on the subject of CBD, including content on dosage and the importance of being fully transparent about the product’s origin

Dog & Cat Needs

With dogs and cats being members of the family, there's vital information to know in order to serve their pet parents.

Pet Health

This digital guide describes a variety of health issues and the ways that pet parents can care for their pet's well-being through pet supplements..

Pet Nutrition

Discover how science, technology and pet owning lifestyles are changing the industry.

Pet Parenting

This digital guide dives into the human-animal bond, and the roles that pet parents play in the development of their companion animals.

Pet Supplements

This digital guide provides valuable information on the subject of pet supplements, including details on the NASC and how brands should earn consumer trust.

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