Total Pet

Featured: ‘Tis The Season to Start Planning Holiday Pet Product Offerings

It’s well known that there’s been a sizeable increase in pet ownership in the United States, and with more people working from home, they are presented with an abundance of time to interact and play with their pets. That also means a stronger desire to spoil these companion animals. With the upcoming fall and winter […]

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Pet Product Innovations Keep Companion Animals Healthy

The pet care industry, which hit a record $123 billion in sales in 2021, is projected to grow to $275 billion by 2023, according to Morgan Stanley. The increase in spending will be driven by new pet ownership, says a recent AlphaWise survey that showed almost two-thirds of 18-to-34-year-olds plan to get a pet in […] Read More →

Pet Wellness Products Focus on Consumer Demands, Health Needs

Increasing awareness about the importance of maintaining personal health has made its way into the pet space, and owners are looking for brands to provide high quality products with clean ingredients and transparent claims. As pets are considered a part of the family, people want tools that can help their companions live a long, healthy […] Read More →

Dog, Cat Food Brands Reflect on Consumer, Nutritional Trends

Final sales data for 2021 have revealed that the U.S. pet care industry reached a new mark of $123 billion, with pet food alone hitting $51 billion, according to the American Pet Products Association (APPA). For pet food, the largest segment of the overall pet industry, sales increased 13.6 percent over the previous year, according […] Read More →

On the Move: Form, Function Drive Leashes, Collars & Harnesses

The list of essential products that every dog or cat parent needs must always include leashes and collars/harnesses. Collars, especially those with ID tags, are often required in many municipalities. Meanwhile, leashes are not only required in most cities, they’re also an important training tool for puppies. When it comes to leashes, retailers are advised […] Read More →

Fine Feline: Stay-At-Home Pet Parents are Influencing Cat Trends

When work from home began amidst the COVID-19 pandemic, many cat parents found themselves increasingly aware of their pet’s habits. The humanization trend continues to dominate the market with clever marketing that targets cat parent’s demands.   The growing understanding of cat nutrition and well-being means the industry has been pressured to offer transparency in […] Read More →

The Right Stuff: Brands Break Down Hemp-CBD Market

Cannabidiol (CBD) is just one of the over 150 phytocannabinoids found in the Cannabis Sativa plant. Using CBD for its health benefits is one of the most energized wellness trends happening today thanks to more robust data, better knowledge and changing laws that have facilitated CBD’s wellness potential. Of course, pet lovers want to share […] Read More →

Pet Food Brands Take Different Routes to Meet Nutritional Needs

According to Pet Food Institute (PFI), which has been representing pet food manufacturers since 1958, the science of pet nutrition originated in the late 1800s, which continued to evolve throughout the 20th century. In the 1980s, the U.S. National Academy of Sciences’ National Research Council published the nutritional requirements for dogs and cats, updating the […] Read More →

Pampered Pooch: Grooming’s Important Role in Pet Health

If these past two years have taught us anything, it’s that the pet industry is a resilient one. Multiple sectors of the industry, including grooming, have seen a positive effect from the pandemic. The increase in pet adoptions – the 2021-2022 APPA National Pet Owners Survey reported that 70 percent of U.S. households own a pet, which is up from […] Read More →

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Digital Guide

CBD Trends

This digital guide provides valuable information on the subject of CBD, including content on dosage and the importance of being fully transparent about the product’s origin

Dog & Cat Needs

With dogs and cats being members of the family, there's vital information to know in order to serve their pet parents.

Pet Health

This digital guide describes a variety of health issues and the ways that pet parents can care for their pet's well-being through pet supplements..

Pet Nutrition

Discover how science, technology and pet owning lifestyles are changing the industry.

Pet Parenting

This digital guide dives into the human-animal bond, and the roles that pet parents play in the development of their companion animals.

Pet Supplements

This digital guide provides valuable information on the subject of pet supplements, including details on the NASC and how brands should earn consumer trust.

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