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Premium Products Will Make Your Store a Luxury Shopping Destination
The continually growing pet industry does everything to produce new market trends and capitalize on pet owners’ dedication to their furry friends. By ensuring that you’re always familiar with the most recent shifts in the industry, you can be sure that you are always meeting the needs of your customers who want to spoil their […]
Consumer Loyalty: Brands Cite Factors in Gaining Pet Parent Trust
When it comes to business, you must gain your customers’ trust if you want your pet brand to prosper. That’s simply common sense. After all, a vast majority of consumers rate a pet brand’s trustworthiness as being an important factor in their purchasing decisions. Therefore, it should come as no surprise that losing the trust […]
Nurture a Dog’s Inner Beast With These Fun, Fashionable Accessories
Accessories are a unique category within the pet industry. The range of products allows for owners to express their personal style and their dog’s personality — whether it be through bowls, leashes, collars, harnesses, toys or clothing — while also fostering the human-animal bond. Humanization remains a dominating trend in the pet space, as people […]
Healthy Aging: Mature Pets Benefit From Senior-Specific Products
According to the American Veterinary Medical Association, cats and small dogs are generally considered geriatric at the age of 7 years old. Larger breed dogs tend to have shorter life spans and are considered geriatric when they are approximately 6 years old. When a pet gets older, there are physical side effects as well as […]
Dog Food & Treats: Satisfy Their Appetite While Boosting Your Sales
The year 2022 started with consumers feeling the pain of rising prices among pet products. The January 2022 survey of pet owners by Packaged Facts reported that 20 percent of pet parents were facing “significant challenges” from the rising cost of pet food. In addition, a 2022 survey of over 1,000 U.S. dog parents by […]
The Paw Print: More Pet Brands Making Sustainability Pledge
Known in the booming backyard chicken market for its sustainable insect-based pet food, Grubbly Farms announced in March it was entering the dog treat market. Rather than using traditional protein that is unsustainable and often causes allergic reactions, Grubbly introduced Vroomies, a hypoallergenic and easily digestible dog snack made with farm-fresh vegetables and grub protein. Like the co[...]
High Fashion: Pet Lovers Are Excited Over Luxury Pet Apparel
When the American Pet Products Association (APPA) released its 2021-2022 National Pet Owners Survey, the data revealed several important trends, including one that was an important factor during COVID: APPA’s survey noted that approximately 73 percent of pet owners agreed that pets bring family members closer together. For many Americans, the humanization of pets has moved […]
‘Tis The Season to Start Planning Holiday Pet Product Offerings
It’s well known that there’s been a sizeable increase in pet ownership in the United States, and with more people working from home, they are presented with an abundance of time to interact and play with their pets. That also means a stronger desire to spoil these companion animals. With the upcoming fall and winter […]
Pet Product Innovations Keep Companion Animals Healthy
The pet care industry, which hit a record $123 billion in sales in 2021, is projected to grow to $275 billion by 2023, according to Morgan Stanley. The increase in spending will be driven by new pet ownership, says a recent AlphaWise survey that showed almost two-thirds of 18-to-34-year-olds plan to get a pet in […]
Pet Wellness Products Focus on Consumer Demands, Health Needs
Increasing awareness about the importance of maintaining personal health has made its way into the pet space, and owners are looking for brands to provide high quality products with clean ingredients and transparent claims. As pets are considered a part of the family, people want tools that can help their companions live a long, healthy […]
Dog, Cat Food Brands Reflect on Consumer, Nutritional Trends
Final sales data for 2021 have revealed that the U.S. pet care industry reached a new mark of $123 billion, with pet food alone hitting $51 billion, according to the American Pet Products Association (APPA). For pet food, the largest segment of the overall pet industry, sales increased 13.6 percent over the previous year, according […]
On the Move: Form, Function Drive Leashes, Collars & Harnesses
The list of essential products that every dog or cat parent needs must always include leashes and collars/harnesses. Collars, especially those with ID tags, are often required in many municipalities. Meanwhile, leashes are not only required in most cities, they’re also an important training tool for puppies. When it comes to leashes, retailers are advised […]
