The most recent round of GiveLitter, a World’s Best Cat Litter charity program that launched in 2010, has delivered 30,000 pounds of free litter to three shelters across the nation: Furkids of Atlanta, Georgia, the Houston Humane Society, and The Humane Society of Utah. World’s Best Cat Litter partnered with 11 shelters in 2016 to donate a grand total of 90,000 pounds of litter, bringing its total donation amount to more than 550,000 pounds of litter.
To reach its donation goal, World’s Best Cat Litter tapped its fans, encouraging cat lovers to play PURRRSUIT, an online game that rewards shelters with more litter every time players advance through the game. Available for free download as an app for iOS and Android devices, or for computer play at www.GiveLitter.com, PURRRSUIT challenges cat lovers to “pet” animated cats to make them purr. By keeping all of the cats happy, players advance through the levels and donate more litter.
PURRRSUIT players were also able to enter to win a year’s supply of free litter by submitting a photo of their cat playing the game. Four winners were selected, among thousands of participants.
“We’re thrilled to have gotten to our 2016 donation goal of 90,000 pounds and couldn’t have done it without the support of our customers and fans,” said Jean Broders, senior brand manager at Kent Pet Group, the parent company of World’s Best Cat Litter. “It’s amazing to see the impact that this makes on the shelters, and we look forward to donating more in 2017.”
Through GiveLitter, World’s Best Cat Litter has donated more than 550,000 pounds of free litter to 64 shelter partners, and will continue to support thousands of shelter cats through this program in 2017.