Pet Age Staff //January 1, 2020
BY LIZ ILLG
Another blog, really? Yes, really! While the internet may be inundated with blogs across every imaginable industry, that does not mean your business doesn’t need one, too! In fact, creating a blog can be a fun outlet, allowing you to connect with customers and other business owners in your particular niche. Of course, if you’re going to start a blog, you need to do it correctly. That means you need to be consistent about your posts and be sure you’re posting content that is relevant to both your industry and your specific business. Let’s talk about the four reasons you need a blog for your pet business!
Of course, to engage with people you’ll need to create engaging content. Give your audience some unique information and tidbits about the pet industry that they may not know. Use polls and giveaways as fun ways to further engage with your audience. Most importantly, be sure your blog has a comments section! This will really allow folks to engage and become part of the conversation. You’ll learn more about your customers and what they want—and they’ll learn more about you and your business in the process!
Your customers want to know who they are dealing with at the end of the day—whether you know it or not, people really are interested in the person behind the products or services that they’re buying, especially when it’s in the interest of their beloved pets. Once you establish an expertise, people will be more likely to revisit your business and spread the word about your offerings.
A blog is a great way to link to your services and online shops. If you’re looking to boost sales of a specific product, I highly recommend creating a relevant blog post. For example, I sell pet safety signs on my company website. So, I created a blog post that discussed “4 Tips for National Pet Fire Safety Day.” Using that blog, I was able to link to my safety signs because people actually had context for their use and importance.
Blogs to Follow!
Are you looking for some excellent blogs to glean a bit of inspiration? Some of my favorites include: