I was fortunate enough to spend a day being inspired and educated by thought leaders of the pet world at the second annual Purina Better With Pets Summit. The event was held in New York City on Oct. 14, 2014. The summit was informative, heart-warming and fun.
The event was once again hosted by multiple Emmy and Peabody award-winning journalist John Hockenberry. He warmed up the crowd with some jokes about the neighborhood and a heartfelt poem about a dog’s enduring love for her owner.
The speaker lineup was varied and impressive. On the lighter side, there was pet-themed rap, complete with sampled animal sounds, from B.E.A.T. NYC, pet poetry by Mayhem Poets and an amusing story about a smart cat by Moth StorySLAM champion Adam Wade.
On the more serious side, Dr. Ed Creagan talked about his experiences with pets in human end-of-life care and Rita Garza discussed her work with People and Animals Living Safely (PALS), a program that places victims of domestic violence in housing that allows them to keep their pets.
There was the impressive 14-year-old entrepreneur Brooke Martin, who created the iC Pooch to remotely interact with her anxious dog when she’s out of the house.
Musicians Lisa Spector and Joshua Leeds discussed their work at solving stress and separation anxiety in dogs and cats with music. Animal shelters that play their music over the loudspeakers have experienced reduced barking and seen potential adopters linger longer with the dogs, resulting in higher adoption rates. Check out their program here.
There were many other speakers, all of whom demonstrated the theme that life is better with pets. This idea is why most of us got into this industry in the first place. We have experienced firsthand that life really is better with pets. Sometimes, it’s important to remember that. The connection between people and their pets is what drives the entire pet industry. I left the event with my head swirling with ideas and feeling renewed enthusiasm to be working in this field.
Videos of the talks will be available on the Purina website starting next week. I hope you enjoy them as much as I did.