Beggin’ Named Official Dog Treat of US Soccer, Partners with Actor Brendan Hunt

Beggin’, the brand that knows dogs would do anything for the taste of bacon, has been named the Official Dog Treat of U.S. Soccer.

To celebrate this achievement, the brand is building the most epic squad ever assembled — one dog at a time. Introducing Beggin’ XI: a one-of-a-kind competition to find the ultimate roster of eleven dogs, hosted by beloved actor and soccer enthusiast, Brendan Hunt.

To up the ante even further, Beggin’ is launching new U.S. Soccer Crest Bacon Flavor Dog Treats. With real bacon as the No. 1 ingredient and a fun crest shape inspired by the U.S. Soccer crest logo, they’re the perfect size for celebrating every goal, surviving every penalty kick nail-biter, or rewarding your dog just for being the best teammate on the couch.

Whether your dog is team captain or star striker, these drool-worthy treats are guaranteed to get tails wagging from coast to coast. The Beggin’ U.S. Soccer Crest Bacon Flavor Dog Treats are proudly crafted in U.S.A. facilities and available at retailers nationwide in 6 oz., 25 oz. and 40 oz. packages.

Starting today, fans can head to here to submit a photo of their dog showing off their soccer-worthy skills, personality, or U.S. Men’s National Team (USMNT) team spirit for an opportunity to make the squad. Whether your dog is fast like a forward, loyal like a superfan, or charismatic like a coach, they could earn a coveted spot on the Beggin’ XI roster. And here’s the best part: every dog wins. Every single submission earns a free bag of Beggin’ treats via a mailed coupon, plus an opportunity to win exclusive U.S. Soccer prizes including official merch and jerseys. Submissions close on May 17, 2026.

“As someone who has spent a considerable amount of time thinking about soccer and an equally considerable amount of time thinking about dogs, I can say without hesitation that Beggin’ XI is the crossover event I didn’t know I needed,” said Brendan Hunt, actor and host for the Beggin’ XI campaign. “What I enjoy most about this campaign is that every dog wins. Every dog that enters gets free Beggin’ treats, which honestly feels like the most generous prize structure I’ve ever been associated with.”

How It Works:

Beggin’ will handpick the final Beggin’ XI roster from all entries received, then America will vote on the Top Dog to crown the grand prize winner, who will receive a once-in-a-lifetime flyaway experience to a U.S. Soccer match this summer,  and an exclusive Beggin’ and US Men’s Soccer Team Prize Box . Voting closes June 7, 2026. Fans can also vote in the myPurina app to earn 400 bonus points redeemable for toys, coupons, exclusive merch, and more.

“Fandom today is not just about what happens on the field, but about how people connect to the team in their everyday lives,” said David Wright, Chief Commercial Officer at U.S. Soccer. “The Beggin’ XI is a great example of how we’re bringing people together around the game, alongside their pets, in a way that feels personal and fun.”