Kradle Pet Supplements Launch at Petco, Expanding Access to Calming Solutions for Dogs

Kradle, a premium pet wellness brand known for its innovative and easy-to-use natural calming solutions for dogs and cats, today announced its national launch with Petco.

The partnership brings Kradle’s dog calming products to most Petco stores nationwide this month, with an expanded portfolio of products available online at the Petco website.

With rising awareness of canine anxiety and behavioral health, calming has become a critical entry point into overall pet wellness. As pet parents increasingly prioritize emotional wellness alongside physical health, Kradle is meeting the growing demand for natural, effective calming solutions designed to support dogs through everyday stressors—including separation anxiety, travel, and environmental changes. Kradle’s focused approach positions the brand as a category leader dedicated to helping dogs feel more at ease in an increasingly stimulating world.

“Partnering with Petco marks a significant milestone for Kradle as we expand our mission to bring calm to more dogs and their families nationwide,” said Paul Anderson, Chief Growth Officer of Kradle. “Petco’s commitment to supporting all pet families with trusted supplies and expert support across their national footprint of stores makes them a perfect partner to help us reach pet parents who are actively seeking trusted, high-quality calming solutions.”

Kradle’s in-store assortment at Petco features Daily Calming Chews, Calming Bliss Bars and Nighttime Calming Chews. Leveraging nature and science, each product is formulated with Kradle’s BotaniTek Calming Blend of carefully selected ingredients and developed to integrate seamlessly into a dog’s daily and nighttime routines — helping promote relaxation without disrupting their natural personality.