Canada Pooch Team Unveils WAGLAB Innovative Toy Brand, Launches PlayStack Collection

From the creative minds at Canada Pooch, WAGLAB is a new brand rethinking dog toys from the ground up.

Its debut line, PlayStack, features five interchangeable toys (“mods”) that work together to keep dogs curious, active and engaged. Designed to be used with treats and spreads, PlayStack can be customized to each dog – turning everyday play into something more rewarding. Every combination plays a little differently, because every dog does.

“We created WAGLAB to reimagine what play can be for dogs. Most dogs aren’t lacking toys, they’re lacking play that truly engages them. Pet parents want more than distraction; they want their dogs engaged and challenged. With PlayStack, we’ve built a modular system that creates an ever-changing play experience that turns a single toy into countless combinations, adapting to how each dog plays,”  said Dom Finelli, co-founder of WAGLAB.

PlayStack is launching with five interchangeable mods – The Squiggle, The Boomerang, The Slobber, The Bully, and The Spinner. PlayStack is available in two sizes (Small for dogs under 45 lbs and Large for dogs over 35 lbs).

PlayStack is available in the U.S.A. at mywaglab.com, Petco and canadapooch.com, with a broader rollout to independent pet retailers nationwide in May. PlayStack will launch in Canada on May 4 at Pet Valu, with a broader rollout to independent pet retailers nationwide in June.