John Cullen has over 10 years of pet product marketing and sales experience. He started his pet career as a product manager of the Pounce brand of cat treats at HJ Heinz. From there, Cullen went on to help several pet product startups become successful. Most recently he was VP of Marketing at JW Pet Company – a leading innovator in pet toys and other pet products. In 2009 Cullen formed Bulldog Marketing & Sales, Inc., a dedicated pet product consultancy, with the mission of helping small to mid-sized manufacturers navigate the nuances of the pet industry.