Asher House Wellness is now Lillie&Lee

As the pet wellness industry shifts toward transparency, functional nutrition and preventative care, Asher House Wellness has rebranded to Lillie&Lee.

Founded on the principle that wellness can be personal and prescriptive, the company has built a community that values accessible, everyday care. With the launch of Lillieandlee.com, that philosophy becomes more defined.

As the next chapter of Asher House Wellness, Lillie&Lee maintains its core focus on pet wellness products, including bundled supplements for specific pet needs and hemp-derived CBD.

“The transition reflects a broader industry trend where pet owners are seeking cleaner formulations, traceable ingredients and science-informed solutions that mirror human wellness standards,” said Lee Asher, founder of Lillie&Lee and his non-profit animal sanctuary, The Asher House. “Consumers are no longer just buying products. They are questioning intent, transparency and authenticity, and Lillie&Lee steps into that conversation with a clear stance. Only with Lillie&Lee can you see the daily success of the products we use on such a grand scale and on a daily basis.”

Existing customers will continue to receive the same formulations and standards, with no disruption. The company also plans to expand its role beyond products. Lillie&Lee is developing more human supplements as well as digital resources focused on pet wellness education, including guidance for new pet owners and long-term care planning.