December 19, 2016

This being the winter holiday season, it was easy for assistant editor Colleen Murphy to find content for the Pet Age cover story on the pet industry’s passion for fashion (p. 12). Clothing has become a very popular trend among pet owners, especially for consumers who own a dog.

According to the 2015-2016 APPA National Pet Owners Survey, one-third of all dog owners own clothing for their dog. And of 521 dog owners surveyed by APPA in 2014, 50 percent said they gave their pooch a Christmas present. From hoodies, harnesses and collars to scarves, sweaters and booties, the variety of fabrics and styles of products seems endless, limited only by the imagination of today’s fashion designers.

We also introduce the winners of this year’s Forty Under 40 awards (p. 42). It’s becoming a tradition for Pet Age to honor the young movers and shakers of the pet industry, and the 2016 class is filled with the best and brightest talents in the pet industry. Many have already had a major impact in their sector of the business, and we expect all of them to continue to be leaders for the future.

By taking part in last month’s Aquatic Experience Chicago, an incredible event presented by Doug Poindexter and the rest of World Pet Association (WPA), I had the opportunity to reunite with many friends in the aquarium trade and also made new acquaintances. Among the speaker sessions I attended was Joe Olenik’s thought-provoking retailer presentation on selling oddball fish. I was impressed by his energy and knowledge, and he delivers that same level of valuable information in his aquatics column on the importance of maintaining a pristine aquarium in your store (p. 77).

Our coverage of everything taking place in the pet industry doesn’t stop there, as we also check in with Dan Calabrese, who explains how community involvement can inspire trust and loyalty among customers (p. 6), examine the variety of grooming accessories that are important for effective ear care in pets (p. 86), learn about the new and eco-friendly options when it comes to cat litter (p. 90), and much more. No matter what your interests are in the pet industry, Pet Age has something for everyone in this and every issue. Enjoy!

Glenn A. Polyn



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