September 3, 2013

Zuke’s Pet Performance Nutrition has a new online training program for its sales partners that will educate sales reps and retail sales associates and help encourage better product sell through. Through the training and incentive program, Zuke’s will arm pet product distributors and retailers with the brand and product knowledge that they need to provide their customers with accurate product recommendations, earning customer loyalty and increasing the probability of repeat purchases.

3point5.com is an online training campus where brands create entertaining, sales-oriented and influential presentations for their sales partners. This quick, online training that is accessible from a computer, tablet or smartphone, is an easy way to learn about Zuke’s brand, beliefs and what makes their all-natural, wholesome treats the right choice for pet owners. Once  sales professionals complete the training, they will have earned logo’d gear, including a polo shirt, a wristband, a pen and an “I got Zuked” button. They also become eligible for discounts on Zuke’s products for personal use. But most importantly, they will have the information they need to recommend Zuke’s treats to their customers.

Nearly 25 percent of pet product customers will ask a retailer for a product recommendation. By investing in an accessible, engaging training platform, Zuke’s hopes to provide credible and dependable information about the company’s values, quality differentiators and product details to retail owners, employees and associates who are influencing customer purchases on a daily basis.

“Our goal is to invest in the relationships we have with our distribution and retail partners, give them the tools be more effective advocates for our products and increase their sales potential,” Chris Meiering, director of marketing, said.


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