Press release: Urban Resource Institute Urban Resource Institute (URI), the largest provider of domestic violence residential services in the U.S. and a pioneer in co-living for survivors and their pets, has announced a $65,000 grant from the Banfield Foundation to support the construction of an outdoor pet park to be enjoyed by domestic violence survivors and their pets. […]
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Higher Purpose: Build a Pet Brand That Connects With Consumers
“Want to have a more meaningful relationship with your users, then imbue your brand with deeper meaning.” Ten years ago a culture shift reached the tipping point and changed the dynamics of brand building forever. Consumers acquired full control over brand engagement and became serial avoiders of overt self-reverential and promotional marketing outreach. Selling in its traditional form was no longer an effective […] Read More →
Grandma Lucy’s Adds Outside Sales Team to Support Growth
Press release: Grandma Lucy’s Grandma Lucy’s, a family-owned and operated small-batch pet food company, known for its unique freeze-dried food and treats, is proud to welcome four strategic additions to its outside sales team. These key hires reflect Grandma Lucy’s continued support of its independent retailers while supporting its rapid growth momentum. “Grandma Lucy’s has […] Read More →
Caru Petfood: Homemade with Love
In just a few short years, Caru Pet Food Company has become a go-to brand for many dog and cat owners. CEO and co-founder Adrian Pettyan talks about why that is, as well as the inspiration behind the company’s 2014 start. Q You and your wife, Pamela, were both medical professionals before starting Caru. How […] Read More →
FDA Alerts Pet Owners, Veterinarians of Certain Flea and Tick Products over Possible Adverse Effects
The following was posted on the FDA’s site on September 20: The U.S. Food and Drug Administration is alerting pet owners and veterinarians to be aware of the potential for neurologic adverse events in dogs and cats when treated with drugs that are in the isoxazoline class. Since these products have obtained their respective FDA […] Read More →
Wolfgang Man & Beast Joins Forces with Coastal Pet
After working together for half a decade in a traditional customer/manufacturer relationship, Wolfgang Man & Beast and pet industry veterans Coastal Pet Products have entered into a hybrid sales force arrangement designed to continue positioning Wolfgang with marquee retailers and distributors worldwide. “What started as an arrangement to have world-class product built in the U.S. […] Read More →
Petplan Names Vet Excellence Winners
Petplan pet insurance hosted its annual Veterinary Excellence Awards dinner on February 2 at the Four Seasons Orlando Resort, naming six veterinary professionals—and one exemplary pet parent—2018’s winners. The event, held in tandem with the Veterinary Meeting & Expo (VMX), capped off a day that included a continuing-education speaker series called the Business of Medicine […] Read More →
TTPM PET Unveils its 2017 Pet Product Award Winners
As a product review site for toys, tots, pets and more, TTPM combs through thousands of pet toys, gear and technology to bring people reviews of the very best in pet products. To induce a wagging tail or a purr this holiday season and kick off the new year right, the TTPM Pet team unveiled […] Read More →
‘Fresh is Better’: GAMMA2’s Airtight Storage Products
Pet Age recently caught up with Jamaica Winship, vice president of business development for GAMMA2, to learn more about the company’s airtight storage containers. Q Can you define the GAMMA2 product line and what sets your company apart from the competition? A GAMMA2 is primarily known for three product families: the Vittles Vault, the Skamper-Ramp and the GAMMA Seal Lid. Our first product was […] Read More →
