Zoom Room Elevates Training Standards with Appointment of Dog Expert Darris Cooper

Zoom Room, a pioneer of indoor dog training gyms, has announced the appointment of Darris Cooper as Director of Training and Socialization, marking a significant milestone in the brand’s continued rise as the category leader in modern dog training.

A nationally recognized authority in canine behavior, training and pet lifestyle, Cooper brings a blend of executive leadership, cultural influence and frontline expertise that will further cement Zoom Room’s position at the forefront of science-based, relationship-driven training.

With more than 15 years’ experience shaping the trajectory of the pet industry, Cooper has held influential leadership roles at some of the country’s most notable brands, including Petco and Best Friends Pet Care. In these positions, he expanded national training programs, drove consumer engagement and advanced evidence-based care standards. Widely respected as a changemaker, Cooper is playing a pivotal role in accelerating the industry’s shift away from aversive training methods – most notably helping lead the removal of shock collars from Petco stores nationwide – a move that sent a clear signal about the future of humane, effective dog training.

In his new role, Cooper will lead Zoom Room’s proprietary program development, work alongside our trainers and industry to strengthen and align standards across the system and further define the brand’s socialization methodology across the fast-growing franchise brand. Cooper believes that working at the intersection of strategy and execution provides a unique opportunity to influence meaningful change for the dogs who are entrusted to our care and training.

“I am here because Zoom Room is the first and only brand that has built a scalable system around creating better behavior and strengthening relationships through socialization,” said Cooper. “The motto ‘We don’t train dogs; we train the people who love them’ is not a marketing line. It is an accurate description of what happens in the room, and it reflects everything I believe about how training should work.”

Cooper is a trusted media voice and advocate for modern pet care. As a judge on ABC’s The American Rescue Dog Show, he brought national attention to rescue advocacy. He’s collaborated with leading industry organizations such as the IAABC Foundation and the Association of Professional Dog Trainers and holds certification through the Certification Council for Professional Dog Trainers, in addition to being a Fear Free Certified Animal Trainer.

“Darris and Zoom Room share the same belief: the goal is a dog that’s calm, confident, and genuinely prepared for real life. He’s spent his career advocating for that outcome, and we built an entire franchise system to deliver it. Having him lead our training and socialization standards is exactly where both paths were always heading,” said Mark Van Wye, CEO of Zoom Room. “The next generation of pet parents is paying close attention to how their dogs are trained and who they trust with that relationship. Darris understands that responsibility. He’s helping us define what modern, science-based, positive-reinforcement training looks like when it’s designed for every dog owner — at national scale.”

Added Ron Coughlin, Chairman of Zoom Room and former CEO of Petco: “Darris is one of the world’s foremost training leaders and voices for Positive Training. He will be an incredible asset for our franchisees and a catalyst for Zoom Room to reach new heights.”