October 19, 2016

Wondercide, a market leader in holistic solutions for natural pet care, has launched its new and improved line of Flea and Tick Control for Pets and Home. Wondercide’s new formulation of Flea and Tick for Pets and Home will continue to protect pets and homes by fighting fleas, ticks and mosquitoes with the same power of nature on which it was founded – cedar.

Wondercide continues to be “handcrafted with love in Austin, Texas,” as opposed to mass-produced. The company’s transparent packaging and three aroma therapeutic scents, including fresh cedar, lemongrass and rosemary, remain the standard on which customers have come to depend. The addition of a green, circular bottleneck hang tag signifying the “New Formula with Improved Scents” will help retailers and consumers identify the new product line from the old. While MSRP will remain the same, the company has set a lower MAP price for all distribution channels and assigned new SKU and UPC identifiers.

With its new ingredients page, the company is infusing more transparency into its brand, as they share where the ingredients come from and why each one is in the product.

“During R&D, a third-party lab analyzed leading competitor products in the category, and we were surprised to find no other brand is doing this. With Wondercide’s new and improved formulation, you can trust that what is in the bottle is on the label. But, we didn’t stop there,” said Stephanie Boone, founder and CEO of Wondercide. “All ingredients are of the purest quality, human-grade, and 100% naturally derived from seeds, fruits, veggies, herbs and trees. That is what I want for my family, and we are committed to doing that for yours.”

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