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February 1, 2017

Kerry Sutherland, principal of K. Sutherland PR, is pleased to announce the agency has been selected to manage and execute media and public relations strategies for We For Dogs.

We For Dogs is an exciting new company offering innovative products that prioritize the human-dog bond. Jennifer Arnold (pictured here), New York Times best-selling author and creator of the Bond-Based Approach, is leading the new venture.

The company will launch with their preliminary product, the We Leash, which eliminates the pulling and dragging of a typical leash and coweandkllar, all while connecting the dog and owner unlike ever before.

“Innovating products that strengthen the human-animal bond has been a goal of pet product companies for many years,” Sutherland said. “However, I haven’t seen a product quite like the We Leash that is so simple, yet makes such an obvious, positive impact on the dog and owner alike. I’m looking forward to helping We For Dogs bring their new products to market.”

Sutherland PR is a public relations agency providing insight-driven, crossplatform and grassroots solutions to communications challenges. Based in Reno, Nevada, the agency believes in strategic partnerships and rock-solid relationships, and specializes in the pet industry. The agency’s pet clients have been featured in pet and general consumer media outlets nationwide such as People magazine, Entrepreneur, Wall Street Journal, NY Times, CNN, FOX News Channel, Woman’s Day, the TODAY Show, Good Morning America, Huffington Post and many more.

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