The Power of Women in the Pet Industry

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BY LIZ ILLG

With over 12 million businesses owned by women in the United States, there is certainly a growing trend in the rise of female entrepreneurs. What’s even more impressive is the number of women choosing to step into the pet industry. In fact, this industry is booming as more and more millennials put off having children of the human variety in favor of fur babies.

As the need for more pet services and products grows, it’s important to continue to have females leading the pack. According to a 2017 report, over 60 percent of women in business can be found in one of four sectors – administration, professional technical services, health care and the pet industry.

Need some more inspiration? Just look at animals in the wild! From elephants and honeybees to lions and killer whales, it’s the females who take charge in leading the way for the sake of everyone else. Indeed, it’s time to toss a bone to the fearless and powerful women who run companies in today’s pet industry. From treats and apparel to organic meals and dental care, here are some incredible pet businesses owned and operated by women:

• TruDog
• PetCakes
• Cycle Dog
• Plaque Buster
• Give a Doggy a Bone
• Biscuit Bob’s Gourmet Dog Treats

Many pet business owners also have a background in veterinary health and, according to a recent report, more than 80 percent of veterinary students are women. By studying animals and observing the common issues among pets, veterinarians have gone on to create products and services to better serve pet owners. In fact, retired veterinarian Dr. Cathy Alinovi treated many of her pet patients with nothing more than dietary changes. She now dedicates her time to serving as the president of Next Generation Pet Food Manufacturers Association, fighting for the integrity of pet food manufacturers. Her mission is to educate pet owners and ensure that pets get the proper care and nutrition they need to flourish.

In today’s world, it’s more important than ever to acknowledge the strides that women are making – not just in the pet industry, but across all industries. It’s a wonderful time to be a woman in business. No longer do we have to wait for leadership opportunities to pop up; we can now create the roles for ourselves and the businesses we want! Plus, women-owned businesses employ over 9 million women. It’s so encouraging to see women empowering other women. Not only that – there are plentiful resources and publications online celebrating women in the pet industry. In fact, I recommend checking out these websites:

Pet Age: Pet Age holds an annual “Women of Influence Awards” in which the publication honors 30 ambitious, hardworking females who are influential in the pet industry. These women’s roles range from general manager and president to executive director, CEO and more. These women are constantly pushing the envelope in pet care and are always looking for innovative ways to accelerate the development of the pet industry as a whole.

Women in the Pet Industry Network: WIPIN is a great network to meet fellow female entrepreneurs working within the pet industry. The organization also has an accompanying magazine to keep up with the latest industry trends. It’s a true testament to the power of women in the pet industry and the strides we are making together.

As the owner of five pet grooming shops within Phoenix, I know there can be plenty of obstacles that come with running a business – especially as a woman in the pet industry. But we’re a powerful bunch and there are tons of great resources and role models to look to!