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The Ellsberg Paradox: The Devil You Know May Still be a Devil
AI agents now investigate and provide guidance on the path to pet product purchase – and soon will routinely segue to help consumers close the transaction. This is happening separately […]
Digital Sidekick: AI and the New World Order Comes to the Pet Food Industry
Agentic AI’s transformational technology will change the pet industry likely forever. We’re not just talking about the efficiency plays that off-load and streamline labor intensive work. AI is impacting the way buying decisions are made. Critically, how both consumers and retailers […]
The Humanization of Pets 3.0: Why Wellness is the New Marketing Frontier
The pet industry has always reflected how society evolves in its view of animals and their care. Over the past 20 years, the trend known as pet humanization has transformed […]
The 2025 Marketing Shifts That Will Change How Pet Businesses Will Grow in 2026
The year 2025 has been a wild ride for marketing in the pet industry. Between algorithm updates, the explosion of AI tools, and a growing demand for authenticity, it’s easy […]
Matrix Partners Elevates Co-Founders Dennis Abelson, Don Tomala to Co-CEOs
Matrix Partners, a full-service marketing agency dedicated exclusively to the pet products industry, announced that co-founders Don Tomala and Dennis Abelson have been appointed co-CEOs. In their new roles, the […]
AI in Pet Marketing: Balancing Innovation with Authenticity, Emotional Connection
Artificial intelligence is changing the way marketers approach campaigns, and the pet industry is no exception. From uncovering insights to enhancing consumer engagement, AI provides tools that can amplify creativity […]
Run with the Big Dogs: How to Win with a Small Marketing Budget or Small Team
If you’re running a small pet retail business, you already know the hustle. You’re placing orders, chatting with customers, feeding the shop cat, fixing the printer, and somehow also expected […]
Educating Without Overwhelming: How to Empower Pet Parents with Nutritional Information
The pet nutrition landscape has never been more complex. Walk into any pet store today, and you’ll find shelves lined with foods promising everything from grain-free diets to superfood blends, […]
Pet Holiday Celebrations: Maximize Marketing Impact by Following These Tips
Pet holidays have become a fixture on the marketing calendar, with events like National Dog Month, National Cat Day and Adopt a Shelter Pet Day now driving real commercial results […]
The Pet Industry’s Green Revolution: Marketing with Environmental Responsibility in Mind
As more pet owners consider the environmental impact of their purchases, companies in the pet industry are responding with products and practices that reduce waste, lower carbon footprints and use […]
The 2026 Growth Path: The Profound Influence of Better Pet Products
Great products will sell more products. At first, that may sound like a “water is wet” statement; however, in reality, this is a profound change of perspective in the nature […]
The Secret Sauce: How to Own Space in the Pet Consumer’s Brain
Imagine being a pet parent shopper for a minute. You enter a store and are confronted with a sea of brands, multiplying by the way as new players arrive to […]
