Matrix Partners Elevates Co-Founders Dennis Abelson, Don Tomala to Co-CEOs

Matrix Partners, a full-service marketing agency dedicated exclusively to the pet products industry, announced that co-founders Don Tomala and Dennis Abelson have been appointed co-CEOs.

In their new roles, the pair will continue leading client initiatives while driving new business development and setting the vision for the agency’s future.

“This marks the start of a new chapter for Matrix Partners, one that combines visionary leadership with expanded expertise so we can keep driving meaningful results and lasting growth for our clients,” said Tomala,

For over three decades, Matrix Partners has been a trusted partner to emerging and established pet brands, helping them launch, reposition and thrive in a competitive market. Tomala’s career encompasses positions in finance, brand and general management at the Quaker Oats Company and Sara Lee. He has played a pivotal role in shaping iconic pet brands including Kibbles ‘n Bits, Stella & Chewy’s, sWheat Scoop and Charlee Bear dog treats, to name a few. Abelson, whose experience spans senior roles at four leading Chicago advertising agencies, has created award-winning national campaigns for iconic companies such as Kellogg’s, Nestlé, KFC, Heinz and Procter & Gamble.

Leveraging decades of consumer products marketing experience, Matrix’s talented team works with clients to define objectives and provide strategic expertise in brand positioning, package design, web development, public relations, social media and more.

In a competitive landscape like pet products, the agency understands the importance of effectively differentiating a brand and authentically communicating its distinct consumer benefits across all platforms. That’s why Matrix has continued to thrive as a trusted marketing partner for over 30 years.

With a proven legacy, visionary leadership and a track record of building some of the most recognizable pet brands, Matrix Partners is inviting forward-thinking companies to partner with the agency to drive growth, innovation and lasting consumer loyalty.