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Proteine Resources Debuts Hybrid, Dual-Action Gut Health Ingredient at Interzoo 2026
Proteine Resources sp. z o.o. has launched VELI – a line of functional wet pet foods built on EntoPro, a hybrid alternative protein developed over eight years – at Interzoo […]
Purina Institute Drives the Conversation on Microbiome Innovation in Veterinary Medicine
The Purina Institute is leading the conversation on microbiome science in veterinary medicine by helping to translate cutting-edge research into evidence-based understanding. Through leading scientific dialogue on the microbiome and […]
Open Farm Launches GoodGut in Partnership with Lifeway Foods
Open Farm recently announced the launch of GoodGut, its first gut-focused nutrition line powered by Lifeway Foods, a leading kefir brand and a pioneer in probiotic science. Designed as a […]
Zesty Paws Expands into Veterinary Channel with Launch of Professional Products Line
Zesty Paws, an H&H Group brand and award-winning leader in pet supplements, has announced its official expansion into the veterinary channel with the launch of Zesty Paws Professional, a new […]
Native Microbials, Zesty Paws Partner to Bring Cutting-Edge Microbial Science to Pet Health
Native Microbials, Inc., a pioneer in microbial genomics for animal health, and Zesty Paws, an H&H Group brand and recognized leader and award recipient in the pet supplement industry, have […]
Digestive Support: Breaking Down the Benefits of Prebiotics, Probiotics and Postbiotics
Most pet parents can relate to that moment: your dog isn’t eating like usual, their stool and bowel habits are off, or you’re hearing those unmistakable stomach gurgles. Whether it’s […]
PureVita Wide-Ranging Digestive Solutions Provide Whole Body Health for Dogs
What are the major nutritional benefits and latest additions to the PureVita line? We focused on creating “Limited Ingredient” formulas that allow customers to feed their pets “Pure” diets (single-source proteins) and to provide rotational feeding options that […]
Get Joy Unveils Rebrand, Rolls Out Limited Edition Pumpkin Spice Treats
Get Joy, a leading innovator in gut-healthy freeze dried raw and whole food dog nutrition, has unveiled a limited edition Pumpkin Spice Freeze Dried Raw Superfood Treat and a bold new […]
Innovative Pet Lab, IPS Partner to Expand Access to At-Home Pet Health Testing
Innovative Pet Lab, a science-forward company offering at-home health tests for pets, today announced a new partnership with Independent Pet Supply, a trusted and highly respected distributor of premium pet […]
ADM Clinical Trial Demonstrates Promising Effects of Postbiotics to Support Canine Metabolic Health
ADM, a global leader in innovative solutions from nature, has announced new findings from a recent clinical study investigating the effects of Bifidobacterium animalis subsp. lactis CECT 8145 (PRIOME Metabolic Health […]
Plentum Launches Revolutionary All-in-One Dog Supplement Targeting Oral, Gut Health
Pet wellness takes a major leap forward with the launch of Plentum, a premium, multi-benefit supplement scientifically formulated to support the overall health and vitality of dogs. Created for health-conscious […]
Formulation Focus: How Innovative Ingredients Enhance a Pet’s Health, Well-Being
Recent pet food innovations focus on gut health, functional ingredients and preventative nutrition for dogs and cats with new formats and superfoods.
