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Birdy’s Story: Medicinal Mushrooms and the Case for Holistic Senior Pet Care
A concerned pet parent sat across from me, holding a 15-year-old terrier mix named Birdie on her lap. Birdie had been slowing down for months, sleeping more, picking at her […]
AVMA Mobilizes Resources to Support Veterinarians Against New World Screwworm
Following the recent detection of New World screwworm (NWS) in Texas, the American Veterinary Medical Association (AVMA) is empowering one of the most important tools in preventing, identifying, treating and containing […]
Native Pet Launches Hip+Joint Advanced Care, Targeting Innovation in Joint Supplement Category
Native Pet, a clean-label pet supplement brand now available in over 13,000 retail locations nationwide, has announced the launch of Hip+Joint Advanced Care, a powder supplement formulated to address what […]
Cronus Pharma Introduces FDA-Approved Generic Chewable Tablets for Canine Cardiac Care
Cronus Pharma LLC, a leader in animal health innovation, is excited to announce the release of its new Pimobendan Chewable Tablets, available for purchase in the U.S. veterinary market. Based in […]
Veterinarian-Founded Prodogi Launches Oral Health Strip for Dogs with Slow Dissolve Technology
Prodogi, a veterinarian-founded pet health company, has announced the launch of its dissolvable oral health strip for dogs, a first-of-its-kind product designed to address a fundamental flaw in the pet […]
IDEXX Expands Fecal Dx Antigen Testing Platform with Taeniid Tapeworm Detection
IDEXX Laboratories, a global leader in pet healthcare innovation, has announced the expansion of its Fecal Dx antigen testing platform with taeniid tapeworm, including Taenia and Echinococcus species. Proven to detect up to twice […]
Proteine Resources Debuts Hybrid, Dual-Action Gut Health Ingredient at Interzoo 2026
Proteine Resources sp. z o.o. has launched VELI – a line of functional wet pet foods built on EntoPro, a hybrid alternative protein developed over eight years – at Interzoo […]
Annamaet Petfoods Celebrates 40 Years, Commits to Donating 40,000 Meals to Pets in Need
Annamaet Petfoods Inc., a family-owned company dedicated to advancing pet nutrition through science and sustainability, is celebrating its 40th anniversary in 2026 with a yearlong initiative to give back to […]
Elanco Launches Befrena, Breakthrough Addition to the $1.3B US Canine Dermatology Market
Elanco Animal Health Incorporated (NYSE: ELAN) recently announced the phased launch of Befrena (tirnovetmab), a new anti-IL-31 monoclonal antibody (mAb) injection for treatment of canine allergic and atopic dermatitis. The […]
Synchrony Lends Helping Paw to College Puppy Raisers Training Next Generation of Service Dogs
Cue the tail wags: Synchrony, a leading consumer financing company, has announced a $150,000 donation on behalf of CareCredit, its health and wellness credit card for humans and their pets, […]
It’s Time to Bite Back: Retailers Play a Year-Round Role in Protecting Pets from Pests
They’re creepy and crawly… and they can transmit diseases that pose serious animal and human health risks. By the time you read this, veterinarians say fleas, ticks and other pests […]
La Russa Rescue Champions, Other Foundations Bring Free Pet Spay/Neuter Weekend to Bay Area
Thirteen animal well-being organizations across seven Bay Area counties are partnering together, again, to provide free spay and neuter surgeries, vaccines and microchips to pets over a two-day, May 16-17, […]
