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What Motivates Cat Parents? Finding Cat Opportunities in a Dog-Focused Pet Market
Cat owners are aware of the discrepancies between dog-focused and cat-focused offerings, and the time is ripe for marketers and retailers to embrace felines as the next big thing in the pet market. As the second largest component of the U.S. pet industry by animal type, cats are a $40+ billion market — representing approximately […]
Pet King Brands Appoints Robert E. Devlin as Director of Veterinary Services
Pet King Brands, the pioneering leader of veterinarian-recommended enzymatic pet health products including ZYMOX Dermatology and Oratene Brushless Oral Care, recently announced Robert E. Devlin, DVM, MBA as the director of veterinary services. Devlin enters the role with a thorough understanding of the animal health market and a strong business development background with both a Doctor of Veter[...]
Cattitude! Pet Brands Share Their Insights on the Latest Trends in the Cat Care Sector
Leaders in the cat sector are striving to create products that will satisfy the owner as much as the cat. Whether they are seeking a toy, food, treats or litter, cat parents are looking for products that can serve their cat’s needs during every stage of life development. Pet parents differ widely with what and […]
Global Pet Expo Recognizes Winners of 14th Annual New Products Showcase
The American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA) recently announced the winners of the 14th annual New Products Showcase, revealed during Global Pet Expo’s “Best in Show” Awards ceremony. The Best in Show, Second and Third Place honors were awarded across 13 product categories, including Aquatic, Bird, Cat, Dog Food/Treats, [...]
