Global Pet Expo Recognizes Winners of 14th Annual New Products Showcase

By Pet Age Staff//April 2, 2024//

Global Pet Expo Recognizes Winners of 14th Annual New Products Showcase

By: Pet Age Staff//April 2, 2024//

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The American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA) recently announced the winners of the 14th annual New Products Showcase, revealed during Global Pet Expo’s “Best in Show” Awards ceremony. The Best in Show, Second and Third Place honors were awarded across 13 product categories, including Aquatic, Bird, Cat, Dog Food/Treats, Dog Products, Farm and Feed, Modern Pet, Natural Pet, Pet Sustainability, Pet Tech Innovation, Point of Purchase, Reptile and Small Animal.

“The New Products Showcase allows us to recognize revolutionary and cutting-edge products hitting the market that are a true reflection of the innovation we see throughout the pet industry,” said APPA president and CEO Peter Scott. “We were especially thrilled to unveil new product categories that are reflective of the wide range of products the industry has to offer.”

Five new categories were introduced to this year’s awards to due the advanced level of innovation on display and increased participation from exhibitors, which included Dog Food/Treats, Farm and Feed, Modern Pet, Pet Sustainability and Pet Tech Innovation.

The Pet Sustainability category, in partnership with the Pet Sustainability Coalition (PSC), showcased products that provide environmental, social and economic benefits while minimizing negative impacts on the communities in which they are sourced, produced, transported, used and disposed.

“We were honored to introduce the new Pet Sustainability category with Global Pet Expo this year,” said PSC executive director Jim Lamancusa. “APPA and PIDA clearly recognize the needs and desires of consumers with the inclusion of this award. The data shows that 71 percent of pet parents consider sustainability when making purchasing decisions, so a specific category to recognize best-in-class sustainable products is an incredible addition to the show’s New Products Showcase”.

The New Products Showcase featured enhancements for 2024 as part of Global Pet Expo’s new Innovation in Motion Experience, with modernized displays to elevate the attendee experience.

“We are honored to celebrate and recognize the winners of the 2024 New Products Showcase Awards, particularly in this new space designed to be a true reflection of the innovation in the pet industry,” said Celeste Powers, president of PIDA. “Each year, we look forward to seeing the unique products on display and continue to be impressed by our exhibitors’ creativity and ingenuity. Congratulations to this year’s winners!”

Out of more than 1,000 submissions received this year, the following were selected as winners by show attendees:


  • Best In Show: Anubias on Lava, Pisces USA
  • 2nd Place: Ultrascape Diamond Bluetooth Set, Aquael
  • 3rd Place: Fluval Bio-CO2, Hagen Group


  • Best In Show: Happy Beaks Corky Crunchers & Humanized Bird, A&E Cage Company LLC
  • 2nd Place: FeatherSnap Scout – Wi-Fi Solar Powered Smart Bird, Aperture Pet & Life
  • 3rd Place: Wild Delight Squirrel Away Zero-Waste 5lb, D&D Commodities Ltd.


  • Best In Show: GivePet Cat Treats, GivePet
  • 2nd Place: refillable catnip blankets, krazykitty
  • 3rd Place: Pet Greens Live Cat Grass & Catnip, Bell Rock Growers

Dog Food/Treats

  • Best In Show: Dennis Boecker, Allprovide Pet Foods LLC
  • 2nd Place: Freeze Dried USDA Organic Pumpkin Treats, A Better Treat
  • 3rd Place: Next Level Super Premium Dog Food, Next Level Super Premium Pet Food

Dog Products

  • Best In Show: Happy Dingos Slow Feeder Bowl, Happy Dingos
  • 2nd Place: Dog X Cube, GURU Pet Company
  • 3rd Place: Charmdana Dog Bandana with Wag-Witty Charms, COLTOYS

Farm & Feed

  • Best In Show: Coop Combo- Hemp Fiber Nesting Mats & Bedding, All Walks
  • 2nd Place: Poultry Pro Waterer, Poultry Pro
  • 3rd Place: Little Coop Recouper Urban Chicken Coop Deodorizer, Coastline Global Inc.

Natural Pet

  • Best In Show: BetterBones Family Of Tailored Durability Chews, BetterBone
  • 2nd Place: Natural Dish Soap Bar, Project Sudz
  • 3rd Place: Earthz Pet Daily Health Topper, Earthz Pet

Pet Sustainability

  • Best In Show: Organic Cotton Dog Beds, Blankets, Crate Covers, Molly Mutt
  • 2nd Place: Open Farm Canned Pate’s and Icelandic Toppers, Open Farm
  • 3rd Place: Dr. Bob’s Wisdom® Air-Dried Dog Food From the Seed, Earth Animal

Pet Tech Innovation

  • Best In Show: The Uproot Clean 7-in-1 Pet Grooming Kit, Uproot Clean
  • 2nd Place: Relaxopet Easy, Europet, Inc.
  • 3rd Place: Mella Home Thermometer, Mella Pet Care Inc.

Point of Purchase

  • Best In Show: Cricket Keeper, Spectrum Brands / Global Pet Care
  • 2nd Place: Pet Greens Live Cat Grass & Catnip, Bell Rock Growers
  • 3rd Place: Blue Mountain Hay Small Animal Pet Hay Package, Blue Mountain Hay


  • Best In Show: Exo Terra BioActive Terrarium, Hagen Group
  • 2nd Place: ReptiFauna, Central Garden & Pet
  • 3rd Place: Josh’s Frogs Isopod & Springtail Hangers, Josh’s Frogs LLC

Small Animal

  • Best In Show: The Roam – With Patented Paw Protection Technology, Happy Habitats
  • 2nd Place: back 2 nature® Small Animal Bedding, Kent Pet Group Inc.
  • 3rd Place: Little Hamster Odor Blaster – Bedding Deodorizer, Coastline Global Inc.

The Modern Pet

  • Best In Show: Hoggin’ Dogs – Prime Rib and Pumpkin Flavors, Puppy Cake
  • 2nd Place: Snuffle Mats, P.L.A.Y. Pet Lifestyle and You
  • 3rd Place: Bredwell Smooches, Bredwell Ltd