Supreme Petfoods (booth #1842) has launched Science Selective House Rabbit as an extension to its award-winning Selective range. Lifestyle specific products have been available to cats and dogs for some time and now they will be available to rabbits too. The new product has a formulation to match the needs of rabbits living indoors with a high fiber mix of forages that more closely reflects natural grazing patterns of wild rabbits, offering both nutrition and a variety of tastes to enjoy. A food tailored for the indoor lifestyle provides the next level of care. The launch aims to meet the needs of the millions of house rabbits in the U.S.