August 6, 2013

The 2013 SuperZoo event held in Mandalay Bay in Las Vegas, had more attendees and exhibitors than ever before in its history.

SuperZoo experienced unprecedented growth in attendance, exhibitors and square footage for the 4th consecutive year. The 2013 event attracted 9% more attendees than 2012 and 982 exhibitors, while covering an astounding 191,524 square feet of floor space.

“We work hard to add value to the show each year,” World Pet Association President Doug Poindexter said. “It’s so gratifying to see the pet industry respond with such enthusiasm.”

The record-number of exhibitors meant more new-product debuts than any event in the show’s history. SuperZoo’s innovative “neighborhood” floor plan and New Product Showcase made it simple for attendees to find these amazing new releases. From backyard chicken coops, one of the hottest trends sweeping in North America, by Precision Pet Products, to Pet Fly’s sleeper sofa, the first customized convertible sofa bed designed for furry friends, there were future best-sellers for every pet category. Also on tap were Yappy Hour Vineyard’s non-alcoholic gourmet dog wine, Barkworthies’ natural rawhide and antler chews, and Bio Bubble’s convertible pet habitats.

Select exhibitors were rewarded for their innovative efforts through the Best New Products of 2013 awards. Winners were chosen across nine categories, including Best in Show.

This year’s honorees include:

  • Overall Best in Show
    1. iFetch – iFetch
    2. PetChatz – PetChatz
    3. The Company of Animals – GREEN Interactive Feeder Puppy
  •  Aquatic
    1. BioBublle Pets, LLC – BioBubble Premium Generation 3
    2. RefinedKind Pet Products – Zooquariums
    3. Zoo Med Labs, Inc. – Aquasweep Filter Attachment
  • Bird
    1. Volkman See Factory – Petamine Song Food
    2. A&E Cage Company – Natural Java Wood Bird Toys
    3. Lafeber Company – Senior Nutri-Berries
  • Cat
    1. CatMan-Doo – CatMan-Doo Toilet Seat for Cat
    2. Rolf C. Hagen USA Corp. – Catit Design Senses
    3. The Company of Animals – GREEN Interactive Feeder Cat
  • Dog
    1. iFetch – iFetch
    2. PetChatz – PetChatz
    3. The Company of Animals – GREEN Interactive Feeder Puppy
  • Equine
    1. Spurr’s Big Fix – Spurr’s Big Fix
    2. Espree Animal Products, Inc. – Espree Equine Care
    3. Matrix Healthwerks Inc. – Equine Matrix
  • Grooming
    1. Espree Animal Products, Inc. – Bark Art Blow Pens
    2. Fetch… For Pets! – Burt’s Bees
    3. Doggone Cute, Inc. – Kerchiefs, Bowties, Hair Bows
  • Miscellaneous
    1. The Handy Camel – The Handy Camel Bag Clip
    2. Tightpac America, Inc. – PAWVACS
    3. Fetch…For Pets! – Shout for Pets/Arm & Hammer
  • Reptile
    1. BioBubble Pets, LLC – BioBubble Terrarium Riser
    2. Timberline Live Pet Foods – Vita-Bugs
    3. Zoo Med Labs, Inc. – ReptiHabitat Kits – 40 gal
  • Small Animals
    1. Critter Mazes – Critter Mazes
    2. Oxbow Animal Health – Harvest Stacks
    3. BioBubble Pets, LLC – WonderBubble Wonder Kits

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