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September 11, 2019

Press release: SquarePet

Featuring formulations created by its veterinarian owner/co-founder and a family of pet food industry professionals, SquarePet’s unique nutrition promotes high-meat, low-carb recipes. SquarePet Nutrition is excited to announce the launch of their innovative, healthy recipes for dogs and cats.

“We only use ingredients we would feed to our families. Our pets are family members. They deserve to eat what we eat. If we wouldn’t eat it, it’s not in our pet foods,” said Peter Atkins, CEO at SquarePet. 

A History of Innovation 

SquarePet is proud to continue a proven history of pet food innovation. Faithful to the mission set forth decades ago by Natura Pet Products, SquarePet Nutrition is excited to introduce the following formulas this fall: 

  • The first meat-free, true vegetarian formula to utilize cage-free, whole eggs as the #1 ingredient.
  • High-meat, low-carbohydrate diets made without peas, legumes, lentils or potatoes. If you like the nutrition delivered by raw diets, you’ll love SquarePet HMLC formulas.
  • Veterinary-formulated solutions for sensitive skin and digestive support. 

About the Founding Partners 

In the early 1990s, Peter Atkins (father of Travis and Tyler) co-founded Natura Pet Products in San Jose, CA. He helped pioneer innovations that changed the pet food industry including the use of fresh meats, fruits and vegetables, the use of probiotics and prebiotics and the first true limited-ingredient diet. Most notably, he helped create EVO–the very first high-meat, low-carbohydrate, no grain, dry pet food. 

Travis Atkins, DVM earned his Doctorate of Veterinary Medicine from UC Davis and has worked as a family practice and emergency medicine veterinarian. Travis is a member of the AAVN (American Academy of Veterinary Nutrition) and brings a very rare combination of practical veterinary medicine knowledge and pet nutrition expertise to the serious work of developing healthful, nutritious and safe products for SquarePet. Taking the sales and marketing leadership role for SquarePet, Tyler Atkins has enjoyed 15 highly successful years in sales, most notably, a 13-year career in the Medical Device Industry. Tyler brings his extensive sales experience and knowledge to SquarePet as a vital component to our family-owned business. 

SquarePet Availability 

At SquarePet, we are committed to working with independent, specialty pet stores. We aim to support how these local retailers engage with their customers, employees and communities. Ask your independent pet retailer when SquarePet will be on their shelves or visit the website today. We are proud to start distribution with partners such as Independent Pet Supply, Sunburst Pet Supplies, and Southeast Pet.

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