Sparkle Grooming Reaches 400 Licenses, Expands Across Midwest, Mountain West, Southeast

Sparkle Grooming Co., a rapidly growing wellness-focused dog grooming franchise, has surpassed 400 awarded licenses nationwide, reaching 438 licenses across 25 states. The milestone marks a significant step forward in Sparkle’s mission to modernize the $12 billion U.S. pet services industry through a scalable, membership-driven model built for long-term growth.

Only six months after crossing the 300-license mark, Sparkle’s continued expansion underscores strong franchisee demand and a broader industry shift. The brand’s Quick-Service Pet Care (QSPC) model continues to resonate with multi-unit operators, seasoned investors, and first-time owners alike, each drawn to a concept designed for operational efficiency, recurring revenue and meaningful community impact.

“We didn’t build Sparkle to chase growth for growth’s sake,” said Joe Aeppli, co-founder and COO. “We built it to solve real problems in pet care. Surpassing 400 licenses is powerful validation that the industry is ready for change and that Sparkle is delivering a better way forward for pet parents, groomers, and franchise owners. What we’re seeing is a clear shift toward standardized, wellness-first, membership-driven care, and we’re proud to be helping lead that change.”

A Scalable Model, Proven at Scale

Sparkle’s rapid growth is the result of a franchise system intentionally designed to perform across markets. Key drivers include:

• Predictable revenue: A membership-based model that creates recurring demand and long-term client relationships
• Wellness-first care: Elevated full-service hygiene and grooming services aligned with modern pet parent expectations
• Tech-enabled operations: Streamlined systems that reduce complexity and support efficient, multi-unit expansion
• People-powered teams: Clear standards, modern tools, and sustainable career paths for groomers

As experienced operators from health, wellness, beauty and QSR continue to enter the system, Sparkle is accelerating expansion across the Midwest, Mountain West, Southeast and beyond. Backed by deep franchising and pet care expertise, the leadership team remains focused on building depth, durability, and long-term value across every market.

“This milestone represents more than a number. It represents the foundation of a durable, scalable business,” said Ben Crawford, co-founder and CEO. “Every license awarded is designed to be a business built to last in a category with long-term demand. By aligning unit economics, team experience, and customer trust, Sparkle is building a platform that can scale responsibly.”