Sparkle Grooming Co. Opens in West Jordan, Bringing Wellness-Focused Grooming to Utah Dogs

Dog owners in West Jordan have a new option for keeping their pets clean, comfortable, and healthy.

Sparkle Grooming Co. will officially open its doors in West Jordan, Utah, on March 23 at 1822 West 9000 South, Suite B, introducing a modern, wellness-focused approach to grooming designed with both dogs and their owners in mind.

The Utah salon will make it easier for busy families to fit pet care into their routines. Unlike traditional grooming experiences that can feel time-consuming or stressful for pets, Sparkle is built around the idea that routine hygiene should be simple, accessible, and consistent.

To celebrate the opening, the West Jordan salon will host a community open house on March 21, giving local residents an opportunity to tour the space, meet the team, and connect with local pet-focused businesses.

New clients can also take advantage of a Guest Pass, which includes a bath, teeth cleaning, ear cleaning, nail clipping, paw and sanitary cleanup, along with a complete blow-dry and brush, providing an easy way to experience Sparkle’s approach firsthand. As part of its grand opening, the salon is offering a limited-time “Founders for Life” promotion.

“We’re excited to introduce Sparkle to the West Jordan community and bring a better grooming experience to local pet parents,” said Benjamin Crawford Jr., regional developer and franchisee . “What stood out to me is how thoughtful and modern the entire system is, from the technology to the customer experience, and how it’s designed to truly improve the lives of both dogs and their owners.”

The salon is owned and operated by Crawford Jr., and marks the first Sparkle location in Utah, with plans for additional development across the region in the future.

In addition to its service model, Sparkle is designed to reduce stress for pets by eliminating long kennel wait times and creating a more efficient, one-on-one grooming experience.

Founded in 2022, Sparkle Grooming Corp. is a wellness-focused dog grooming franchise pioneering the Quick-Service Pet Care (QSPC) category. By combining salon-quality hygiene and grooming with a membership-based model and hospitality-driven experience, Sparkle makes consistent, high-quality care more accessible for pet parents.