Smalls Expands Across California, Nevada with Independent Pet Supply South Partnership

Smalls, the first-to-market, cat-only fresh pet food brand, has announced its latest distribution expansion through a partnership with Independent Pet Supply South (IPS South).

This partnership will allow Smalls to significantly expand its retail footprint across California and Nevada, providing more cats with access to its high-quality, fresh nutrition through independent pet retailers.

Since launching in 2017, Smalls has been revolutionizing the pet food industry with a fresh approach to feline nutrition. As the nation’s first fresh-food brand made exclusively for cats, Smalls focuses on human-grade ingredients, minimally processed meals, and recipes designed to meet cats’ nutritional needs. Through this new partnership, Smalls will be able to reach even more feline families while supporting independent pet retailers looking to offer premium nutrition options to their customers.

Independent Pet Supply South, a leading distributor serving independent pet retailers across California, Nevada, and Hawaii, is equally enthusiastic about the partnership.

“We’re excited to partner with Smalls to bring their innovative, cat-focused fresh food to our network of independent pet retailers,” said Mike Rou, CEO at IPS South. “Retailers are increasingly looking for differentiated, high-quality nutrition options, and Smalls delivers a unique solution specifically designed for cats.”

“Partnering with IPS South allows us to bring fresh, healthy cat food to even more families while supporting the independent retailers that are so important to the pet community,” said Brian Oost, Senior Director of Retail at Smalls. “IPS South boasts an impressive network of retail partners and a deep dedication to providing premium nutrition. This makes them an excellent partner as we work together to bring healthier food options to cats everywhere, especially in California, where the demand from loving cat parents has been particularly strong.”

The partnership with IPS South represents another key step in Smalls’ retail expansion strategy for 2026. With a mission to improve the health and well-being of cats through proper nutrition, Smalls continues to grow its presence in independent pet retail while bringing fresh, species-appropriate food to more cats nationwide.