Ruffwear, PetSmart Partnership Brings Adventure-Ready Dog Gear to Pet Stores

Ruffwear, the originator of outdoor performance gear for dogs, is partnering with PetSmart, the largest specialty pet retailer in North America, to empower adventure-ready canines and their human companions to embark on more outdoor excursions. This collaboration marks the first time Ruffwear products will be available for purchase in select PetSmart stores across the United States and Canada, offering explorers the opportunity to experience Ruffwear’s premium gear in person at their local PetSmart.

The exciting partnership means that more dogs and their human families can grab the quality gear they need to hit the trail, swim a lake, and start their adventure with ease. A limited selection of Ruffwear’s best-selling products will be available in-store, including adventure-ready harnesses, trail-tested leashes, and innovative outdoor accessories for anything from mountain treks to city explorations to playing fetch in the park.

“The opportunity to partner with PetSmart is an exciting one for Ruffwear,” said Sandella Gansheimer, Ruffwear chief revenue officer. “Much like PetSmart’s mission to bring pets and pet parents closer so they can live more fulfilled lives, we believe great things happen when dogs are empowered to be explorers alongside their humans. The shared goal of meaningful connections and Ruffwear’s specialty in outdoor dog gear bring a new world of possibility for how, where, and when those connections can occur. We are so thankful to PetSmart for the partnership opportunity and look forward to the adventure ahead.”

Ruffwear’s initial 6-week product launch in select PetSmart stores will include the core Front Range Collection of harnesses, collars and leashes, other top-selling harnesses like the lift-and-assist Flagline and the lightweight, low-profile Hi & Light, as well as several leash variants. All are designed from the dog’s perspective and encompass optimal comfort, fit, and performance for every furry explorer. Adventure buddies can find these Ruffwear products at participating PetSmart locations starting March 1.