August 8, 2018

Pura Naturals Pet now has a line of Luster Loft Fleece Blankets that can be embroidered. This accompanies the company’s award-winning line of organic pet wellness and grooming products.

This ultra-soft blanket with medium pile is ideal for dogs that shed. Luster Loft’s unique blend of fiber and knit construction creates a blanket fabric that won’t pill and easily removes dog hair with the brush of a hand. Simply brush the blanket in the same direction as the nap of the fabric and watch the pet hair quickly disappear from the blanket.

For a fee, the plush blankets can be personalized with the addition of embroidered paw prints, the pet’s name, or both.

“These soft-touch blankets are perfect for 4th quarter holiday gift-giving or for the family who is welcoming a new puppy or adopting a four-legged family member,” said Beth Sommers, president and chief merchandising officer. “We’re proud to align with a U.S. factory of committed artists and craftsmen that’s been established since the early ’60s. You can feel the difference in the quality and your pets will love the comfy softness.”

The blankets also feature a machine wash and dryable Smart Tech fabric that can warm in the winter and cool in the summer.

Share This Story On:

Stockroom //
New Products

Digital Guide

CBD Trends

This digital guide provides valuable information on the subject of CBD, including content on dosage and the importance of being fully transparent about the product’s origin

Dog & Cat Needs

With dogs and cats being members of the family, there's vital information to know in order to serve their pet parents.

Pet Health

This digital guide describes a variety of health issues and the ways that pet parents can care for their pet's well-being through pet supplements..

Pet Nutrition

Discover how science, technology and pet owning lifestyles are changing the industry.

Pet Parenting

This digital guide dives into the human-animal bond, and the roles that pet parents play in the development of their companion animals.

Pet Supplements

This digital guide provides valuable information on the subject of pet supplements, including details on the NASC and how brands should earn consumer trust.

Enews Subscribe

Subscribe To Pet Age
Sign up for the weekly e-newsletter, print magazine and more. Sign Up