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Pro Athletes and True Leaf Return the Love, Support Shelter Dog Training Program


January 24, 2019

Press release: True Leaf Medicine International Ltd.

True Leaf Medicine International Ltd., a leading global cannabis and hemp wellness brand for pets, has donated to Second Chance Dogs to help support their training program and raise awareness for adoptable dogs.

Second Chance Dogs invests in dogs from Toronto shelters and sends them to get extra training and learn socially acceptable behaviors, increasing their chances of getting adopted in the future. True Leaf and its partner, creative agency Rozaay Management, dropped off a donation of True Hemp chews – which can be used as a healthy training treat – to Second Chance Dogs at a celebrity-filled adoption event held Friday, January 18 at Toronto Animal Services in North York.

Professional football player Tevaun Smith and Toronto-based YouTube personality Julian Lloyd – who are passionate about dogs – also visited to help raise awareness for the pups that have completed the program and are now looking for their forever homes. The pair met the program’s hard-working volunteers and shared pictures and video of the adoptable dogs with fans on social media.

“Our partnership with Rozaay Management is energizing our Return the Love movement,” said Darcy Bomford, founder and chief executive officer of True Leaf. “We are teaming up with a dedicated group of pet-loving athletes and influencers on a mission – to return the love to dogs and cats through our passion and products. With this event we’re celebrating community and helping a few good dogs get a Second Chance.”

True Leaf launched its Return the Love charitable program in February 2018 when it presented inaugural donations to St. John Ambulance, Canada’s leading first aid training and community service organization, and the BC Pets and Friends therapy dog programs.

Those donations supported the addition of volunteer therapy dog and handler teams to serve and benefit the well-being of seniors in care throughout the province.

The program has since supported several causes, including donating supplies to help rescue organizations care for animals evacuated due to wildfires in British Columbia and California.

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