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February 4, 2013

The concept behind Pinterest- a virtual pinboard for storing images and their accompanying links- is so simple, and has taken off to become one of the most popular social networking sites on the Internet. In fact, some sites are seeing more referral traffic (and more sales) from Pinterest than even YouTube, Google+, Twitter and LinkedIn in some cases.

Last month, Pinterest formally announced the launch of Pinterest for Business. Now, businesses can create commercial accounts on the social networking site with a new terms of service announced for companies and conversion features available for members with existing accounts- acknowledging cheekily by the site in the new terms stating, “If your boss is making you use Pinterest, you need to set up a business account.”

 So, I want to know- do you have a Pinterest strategy, or will you create an account for your company?

Thanks for stopping by, and happy pinning!

Kerry Sutherland

Kerry@ksutherlandpr.com

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