PetSmart Celebrates Pet Birthdays, Gotcha Days with New Monthly In-Store Retail Event

Calling all party animals! Grab a party hat because PetSmart is now hosting a new monthly in-store pet birthday and gotcha day celebration at all locations nationwide. New PetSmart data shows 81 percent of pet parents celebrate their pets’ birthday or gotcha day, but 68 percent would like to do more.*

PetSmart’s Birthday + Gotcha Bash events are here to make those party wishes come true.

Once every month, PetSmart stores nationwide will become birthday party central. Pet parents and their pets are invited to their local PetSmart store for a celebration with PetSmart’s pet–loving community. The event is packed with free treats, fun games and, just for attendees, a birthday coupon.** With the birthday and gotcha day events, PetSmart is giving pet parents a joyful new tradition to add to their celebrations, helping them make every milestone more memorable.

“Every pet deserves to be celebrated, especially on their birthday or gotcha day,” said Bradley Breuer, vice president of marketing at PetSmart. “PetSmart’s Birthday + Gotcha Bash celebrations are designed to make those special days unforgettable, turning milestones into joyful moments. We’re excited to help make every pet feel like the guest of honor.”

To learn more about PetSmart’s Birthday + Gotcha Bash events including dates for the celebrations each month, click here or visit a local PetSmart store.

*The PetSmart Summer Survey was conducted via a Porter Novelli View survey fielded by Big Village among a sample of 738 pet parents 18 years of age and older. This survey was live in July 2025. Quota sampling is used to collect a nationwide sample of respondents who are weighted by gender, age, region, race/ethnicity and education to mirror the demographical composition of the U.S. population using Current Population Survey proportions.

**Birthday + Gotcha Bash events are available in PetSmart U.S., Canada, and Puerto Rico stores. Availability by location is subject to change without notice. While supplies last. Pets are welcome in accordance with our pet policy found at petsmart.com/help/.