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Petmate Buys JW Pet Company and Canine Hardware


December 19, 2012

Pet toy makers JW Pet Company and Canine Hardware were bought by Petmate, in a deal that will expand the Texas-based company’s toy category.

The acquisition includes JW Hol-ee Roller Toys and Canine Hardware’s Chuckit! line of fetch games.

In a news release, Petmate said they plan to incorporate both brands into the company’s diverse offering of pet products, which includes kennels, bedding, feeding and watering, pet toys and collars and leashes.

“We are very excited and look forward to building upon each brand’s legacy of quality and innovation by working to ensure the brand visions are implemented to the best of our ability,” Joe Mesner, CEO of Petmate, said.

New Jersey-based JW Pet Company was founded in 1998 by Jon Willinger, and Seattle-based Caninc Hardward is arguably best known for their Chuckit! ball launcher introduced 13 years ago.

Willinger will join Petmate as the company’s vice president of toys and accessories.

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