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Petcurean Looks to Help Out Shelter Dogs in Seattle, Portland


May 15, 2018

As part of its commitment to putting pets first, premium pet food manufacturer Petcurean announces its “Uplift the Underdogs Contest,” an online contest open to all rescue groups and animal shelters located in Seattle and Portland, and their surrounding areas. Open now through June 1, the contest will help increase adoption consideration for “underdogs”—dogs who are traditionally less likely to get adopted due to age, appearance or other issues. By inspiring people to see beyond these so-called imperfections and focus on the amazing heart and spirit of the dogs, the contest will help underdogs find the loving homes they deserve.

In 2017, nearly 13,000 dogs were rescued by the Seattle Humane Society and Oregon Humane Society alone. When you factor in dogs rescued by other local rescue groups and shelters, this number climbs much higher. While some dogs get adopted very quickly, others have a much harder time finding their forever home.

The Uplift the Underdogs contest intends to shine a light on dogs that were rescued but haven’t been adopted and still need loving homes. Rescue organizations are encouraged to submit details about their most deserving dogs for the chance to win a lifetime supply of Petcurean’s GO! Solutions food for the winning dog and a 500-pound donation of pet food to the shelter or rescue group.

“We believe all dogs are deserving of forever homes. Whether they’re older, have dietary issues, aren’t conventionally cute, or face unique challenges of any sort. We want to encourage people to give these overlooked dogs forever homes,” said Christine Mallier, PR and community relations manager at Petcurean. “It’s what’s inside that counts and these dogs all have so much love to give. At Petcurean, we recognize and celebrate the unique traits that each individual dog has and are committed to helping them live healthy, happy lives full of love.”

After completing the online application form, two finalists from each city, along with four finalists from Canada, will move to the next round. During this round, consumers will vote for their favorite dog through Petcurean’s Facebook and Instagram. The dog that receives the most comments and likes over one week will be awarded the grand prize. The winner will be announced on June 18.

Prizing details:

Grand Prize

  • Lifetime supply of Petcurean’s GO! Solutions dog food
  • Feature in a Petcurean marketing campaign
  • Promotion on Petcurean’s website and social channels
  • Free make-over grooming service
  • 500-pound donation of Petcurean pet food to the winning dog’s shelter/rescue group
  • A Petcurean gift basket filled with supplies, toys and more

All Finalists

  • One-year supply of Petcurean’s GO! Solutions dog food
  • Free make-over grooming service
  • 500-pound donation of Petcurean pet food to the winning dog’s shelter
  • A Petcurean gift basket filled with supplies, toys and more

“Shelter dogs are already underdogs due to a lot of misconceptions about how they wind up there in the first place. And those with ‘issues’ are the underdogs of the underdogs, having a much harder time finding their forever home,” Mallier said. “We hope that all dogs featured in the contest find forever homes, and we encourage all rescue organizations and shelters in the area to participate, as this is a great opportunity to generate more visibility and awareness for these groups who tirelessly advocate for the adoption and welfare of pets day and night.”

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