As reported by FOXBusiness.com, the film The Secret Life of Pets opened with a massive $103 million dollar opening weekend, crushing expectations. Many in the pet industry have begun to collaborate with those in the movie industry to capitalize on the release by creating themed products.
According to Yahoo Finance, the time following the release of films like 101 Dalmatians and Finding Nemo saw “a spike in Dalmatian and clown fish purchases.” And while animal shelters and adoption agencies have yet to report an increase in the adoption or purchase of any of the film’s featured animals, they tell FOXBusiness.com that change is possible.
In collaboration with film makers, PetSmart released a special collection of dog toys, beds and clothes, among other items. Representatives for the company reported that the bestselling products of that line are the Buddy Bungee Toy, Max and Buddy plush toys and the Gidget Ruffle Dress. Max, a Jack Russell Terrier, is the lead character in The Secret Life of Pets. Buddy is his easy going dachshund companion and Gidget is Max’s Pomeranian love interest.
Rebecca Frechette, senior vice president of merchandising at Petco stated that the pet merchandising market is strong, and travel supplies and collars have been trending well. She also noted to FOXBusiness.com consumers’ desire to help pets through adoption, making them a part of the family.