Camp Bow Wow Pet Care Franchise Achieves Milestones, Shares Industry Growth Stats

Listen to this article

Camp Bow Wow, a leading pet care franchise, concluded Q1 2024 on a high note after being acquired by Propelled Brands, beating industry benchmarks for revenue growth, entering its 41st state and receiving recognition for several top-performing franchise owners.

In February, Camp Bow Wow was acquired by Propelled Brands, the premier multi-brand franchisor of FASTSIGNS International Inc., MY SALON Suite and NerdsToGo, which is focused on supporting entrepreneurs who have a desire to transform into small business owners. Propelled Brands helps to further Camp Bow Wow’s efforts to drive unit-level profitability, franchise owner satisfaction and overall brand growth.

“As we remain committed to our mission of Making Dogs Happy, we’ve reached new heights through our acquisition by Propelled Brands to take Camp Bow Wow to the next level and solidify our position as a leader in the pet care industry,” said Camp Bow Wow president Julie Turner. “Entering the next quarter, we look forward to continued growth as we open new Camps across the country and introduce franchise incentives for entrepreneurs ready to become Camp Owners dedicated to providing love and care for dogs in their local communities.”

Camp Bow Wow grew to 220 locations in the first quarter of the year as four new Camps opened, including the brand’s entry into its 41st state — Virginia — with a new Camp in Virginia Beach. It also opened new locations in Phoenix, Arizona; Lindenhurst, New York; and Chattanooga, Tennessee.

The company also celebrated major franchise owner achievements. Camp owners Jason and Scarlett Dalton became the first owners to cross the 10 Camp mark, now operating locations throughout Arkansas, Alabama, Florida, Louisiana, New Mexico and South Carolina. Jason Dalton was tapped to participate in the Multi-Unit Franchising Conference, contributing to a panel discussion titled “Build Your Infrastructure to Expand Your Multi-Unit Experience.”

Additionally, José Morillo, who owns three Camps in Katy, Kemah and Cypress, Texas, was honored as the International Franchise Association’s Franchisee of the Year. The award recognizes franchisees who exhibit a passion for community involvement, entrepreneurial spirit and support of fellow franchise owners.

According to Camp Bow Wow’s recently released franchise disclosure document (FDD), the over $200 million company recorded a 6 percent average annual revenue growth from 2022 to 2023.¹ That is two and a half times the economy’s growth and more than double the annual growth rate of the boarding and grooming sector of the $135 billion-plus pet care industry, based on the IBIS World Pet Grooming & Boarding Industry report and data from the American Pet Products Association.

Other top FDD updates and system performance highlights in 2023 include:

• 300,000-plus Campers made nearly 5 million visits to Camp, totaling an estimated 50 million dog visits since 2000.
•  Top 25 percent average unit revenue was $1,498,476.²
•  Top 25 percent average owner discretionary income was $400,440, 30 percent of revenue.³

Camp Bow Wow plans to open 12 new Camps by the end of 2024, with agreements in place for 50 more locations.

¹ The figure represents the aggregate increase in Gross Revenue from 2022 to 2023 for all locations that were open and operating for any length of time, including both franchised and corporate-owned locations, as well as those that may have closed during a particular year.
² For 2023, the Top 25 percent of Revenue-Reporting Franchises consists of 51 Camps. Of those, 16 (31 percent) exceeded the Average Annual Gross Revenue of $1,498,476 and 25 (49 percent) exceeded the Median Annual Gross Revenue of $1,387,044.
³ For 2023, the Top 25 percent of Expense-Reporting Franchises consists of 51 Camps. Of those, 10 (20%) exceeded the Average Annual Owner’s Discretionary Income of $400,440 and 12 (24%) exceeded the Median Annual Owner’s Discretionary Income of $338,296.