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Pet King Brands Implements Authorized Seller Program


May 29, 2019

Press release: Pet King Brands

Pet health products company Pet King Brands Inc.—the maker of veterinarian-recommended brands ZYMOX Dermatology and Oratene Brushless Oral Care—has implemented an Authorized Seller (“Brand Partner”) Program.

The Authorized Seller (“Brand Partner”) Program will protect Pet King Brands’ distribution channels, the integrity of its brands and the quality of its products through the removal of unauthorized sellers, as well as unauthorized distributors of its enzyme-based topical dermatological products for problematic ears and skin; and gentle, non-drying brushless oral care products for pets in need of everyday dental care.

“At Pet King Brands, Inc., we are committed to providing the best experience for both our customers and consumers of our products,” said Pamela K. Bosco, founder and president. “However, due to unauthorized sellers and the potential for counterfeit products on the marketplace, we have implemented our Authorized Seller/Brand Partner Program to ensure the highest-quality customer experience going forward.”

In addition, Pet King Brands has revised its MAP Policy, which contains more robust violation affects and subsequent enforcement actions. It has enlisted a MAP monitoring and unauthorized seller enforcement software tool to further its investment in regulating all channels to authorized Resellers.

“We understand the impact that an unregulated MAP environment creates for every good-standing Reseller,” said Bosco. “That is why we are committed to taking swift action against MAP violators and cleaning up the unauthorized sale of goods online.”

Pet King Brands worked with the law firm of Vorys, Sater, Seymour and Pease LLP to develop its Authorized Seller (“Brand Partner”) Program, which went into effect on May 15, 2019.

ZYMOX and Oratene products are available at veterinary clinics and pet specialty stores nationwide and through online retailers.

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