August 1, 2013

Pet Botanics introduced new packaging that they say conveys the values the company shares with their customers, “people, pets and the planet,” as well as meets the demands of today’s self-service shopping environment.

When redesigning their packaging, they believed there needed to be a strong, dominant brand logo at the top of the information on a package, followed by clear and quick information about the product. In addition, the packaging should also tell the consumer something about the company behind the product and the core values that share its business philosophy.

Included in the new packaging design are their new Dog Food Rolls, Training Reward Treats, Healthy Omega Treats, Grain-Free Dog Food and Grain-Free Baked Salmon Treats.

The Dog Food Rolls also feature a new formula. Each roll includes a high quality protein as the first ingredient. The packaging highlights the omega-rich formula and protein, the moist, meaty flavor and the easy cut roll.

Pet Botanics is part of Cardinal Pet Care, a solar powered company “Devoted to Pets, People and the Planet.” This directive includes producing the highest quality pet products, along with reducing, reusing, recycling and precycling.

Share This Story On:

Stockroom //
New Products

Digital Guide

CBD Trends

This digital guide provides valuable information on the subject of CBD, including content on dosage and the importance of being fully transparent about the product’s origin

Dog & Cat Needs

With dogs and cats being members of the family, there's vital information to know in order to serve their pet parents.

Pet Health

This digital guide describes a variety of health issues and the ways that pet parents can care for their pet's well-being through pet supplements..

Pet Nutrition

Discover how science, technology and pet owning lifestyles are changing the industry.

Pet Parenting

This digital guide dives into the human-animal bond, and the roles that pet parents play in the development of their companion animals.

Pet Supplements

This digital guide provides valuable information on the subject of pet supplements, including details on the NASC and how brands should earn consumer trust.

Enews Subscribe

Subscribe To Pet Age
Sign up for the weekly e-newsletter, print magazine and more. Sign Up